Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector

David Pearson, Joanna Henryks

Research output: A Conference proceeding or a Chapter in BookConference contribution

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Abstract

The security and sustainability of our food systems are under increasing scrutiny as governments grapple with the challenges presented by climate change, peak oil and population growth. Organic food comes from a well-established production method and is available to most consumers in the developed world. When including local sourcing of organic food, the sustainability of this food choice for consumers is enhanced. A detailed investigation of the marketing strategies used in this sector concludes that local organic food purchasers do make a contribution to sustainable consumption as an exemplar from which other food systems may adapt selected components. However, as much of the evidence base is incomplete, a research agenda is proposed to facilitate local organic food increasing its contribution to the policy, practice and theory of sustainable consumption.
Original languageEnglish
Title of host publicationMedia, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010
Place of PublicationCanberra, Australia
PublisherAustralian and New Zealand Communications Association (ANZCA)
Pages1-10
Number of pages10
ISBN (Print)9781740883191
Publication statusPublished - 2010
EventMedia Democracy and Change: Australian and New Zealand Communications Association (ANZCA) Annual Conference - Canberra, Australia
Duration: 7 Jul 20109 Jul 2010

Conference

ConferenceMedia Democracy and Change: Australian and New Zealand Communications Association (ANZCA) Annual Conference
CountryAustralia
CityCanberra
Period7/07/109/07/10

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    Pearson, D., & Henryks, J. (2010). Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector. In Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010 (pp. 1-10). Australian and New Zealand Communications Association (ANZCA). http://pandora.nla.gov.au/pan/31914/20110708-1127/www.anzca.net/download-document/443-sustainable-consumtion-in-australia.pdf