Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector

David Pearson, Joanna Henryks

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    The security and sustainability of our food systems are under increasing scrutiny as governments grapple with the challenges presented by climate change, peak oil and population growth. Organic food comes from a well-established production method and is available to most consumers in the developed world. When including local sourcing of organic food, the sustainability of this food choice for consumers is enhanced. A detailed investigation of the marketing strategies used in this sector concludes that local organic food purchasers do make a contribution to sustainable consumption as an exemplar from which other food systems may adapt selected components. However, as much of the evidence base is incomplete, a research agenda is proposed to facilitate local organic food increasing its contribution to the policy, practice and theory of sustainable consumption.
    Original languageEnglish
    Title of host publicationMedia, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010
    Place of PublicationCanberra, Australia
    PublisherAustralian and New Zealand Communications Association (ANZCA)
    Pages1-10
    Number of pages10
    ISBN (Print)9781740883191
    Publication statusPublished - 2010
    EventMedia Democracy and Change: Australian and New Zealand Communications Association (ANZCA) Annual Conference - Canberra, Australia
    Duration: 7 Jul 20109 Jul 2010

    Conference

    ConferenceMedia Democracy and Change: Australian and New Zealand Communications Association (ANZCA) Annual Conference
    CountryAustralia
    CityCanberra
    Period7/07/109/07/10

    Fingerprint

    marketing
    food
    sustainability
    consumption
    population growth
    climate change
    oil

    Cite this

    Pearson, D., & Henryks, J. (2010). Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector. In Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010 (pp. 1-10). Canberra, Australia: Australian and New Zealand Communications Association (ANZCA).
    Pearson, David ; Henryks, Joanna. / Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector. Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010. Canberra, Australia : Australian and New Zealand Communications Association (ANZCA), 2010. pp. 1-10
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    abstract = "The security and sustainability of our food systems are under increasing scrutiny as governments grapple with the challenges presented by climate change, peak oil and population growth. Organic food comes from a well-established production method and is available to most consumers in the developed world. When including local sourcing of organic food, the sustainability of this food choice for consumers is enhanced. A detailed investigation of the marketing strategies used in this sector concludes that local organic food purchasers do make a contribution to sustainable consumption as an exemplar from which other food systems may adapt selected components. However, as much of the evidence base is incomplete, a research agenda is proposed to facilitate local organic food increasing its contribution to the policy, practice and theory of sustainable consumption.",
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    Pearson, D & Henryks, J 2010, Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector. in Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010. Australian and New Zealand Communications Association (ANZCA), Canberra, Australia, pp. 1-10, Media Democracy and Change: Australian and New Zealand Communications Association (ANZCA) Annual Conference, Canberra, Australia, 7/07/10.

    Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector. / Pearson, David; Henryks, Joanna.

    Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010. Canberra, Australia : Australian and New Zealand Communications Association (ANZCA), 2010. p. 1-10.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    AB - The security and sustainability of our food systems are under increasing scrutiny as governments grapple with the challenges presented by climate change, peak oil and population growth. Organic food comes from a well-established production method and is available to most consumers in the developed world. When including local sourcing of organic food, the sustainability of this food choice for consumers is enhanced. A detailed investigation of the marketing strategies used in this sector concludes that local organic food purchasers do make a contribution to sustainable consumption as an exemplar from which other food systems may adapt selected components. However, as much of the evidence base is incomplete, a research agenda is proposed to facilitate local organic food increasing its contribution to the policy, practice and theory of sustainable consumption.

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    BT - Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010

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    Pearson D, Henryks J. Sustainable consumption in Australia: a review of marketing strategies used in the local organic food sector. In Media, Democracy and Change : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2010. Canberra, Australia: Australian and New Zealand Communications Association (ANZCA). 2010. p. 1-10