Sustainable consumption in Australia: what do generation Y consumers know about their food choices?

David Pearson, Joanna Henryks, Pia Rowe

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    This paper contributes to the literature on sustainable marketing by reviewing recent studies on individual’s awareness and perceptions of the environmental impacts of their food choices. Then empirical qualitative results from a cohort of Generation Y (Gen Y) respondents (being current university students around 20 years old) in Australia are presented. These results examined their understanding of sustainable food through investigating factors motivating their food choices and the importance they place on environmental issues. Results indicated that they have a wide range of perceptions about a sustainable diet as well as specific views about sustainable behaviours in the context for food purchases, consumption, how food is produced and the types of food purchased. In conclusion the understanding of sustainable food amongst this group of Generation Y consumers in Australia is inadequate.
    Original languageEnglish
    Title of host publicationAustralia New Zaland Marketing Academy Conference 2010 : Doing More with Less
    Place of PublicationChristchurch, New Zealand
    PublisherUniversity of Canterbury
    Pages1-8
    Number of pages8
    ISBN (Print)9780473178208
    Publication statusPublished - 2010
    EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
    Duration: 29 Nov 20101 Dec 2010

    Conference

    ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
    CountryNew Zealand
    CityChristchurch
    Period29/11/101/12/10

    Fingerprint

    Generation Y
    Sustainable consumption
    Food
    Food choice
    Cohort
    Environmental impact
    Diet
    Purchase
    Environmental issues
    Reviewing
    Factors
    Sustainable marketing

    Cite this

    Pearson, D., Henryks, J., & Rowe, P. (2010). Sustainable consumption in Australia: what do generation Y consumers know about their food choices? In Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less (pp. 1-8). Christchurch, New Zealand: University of Canterbury.
    Pearson, David ; Henryks, Joanna ; Rowe, Pia. / Sustainable consumption in Australia: what do generation Y consumers know about their food choices?. Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less. Christchurch, New Zealand : University of Canterbury, 2010. pp. 1-8
    @inproceedings{e5e007bb77da4b8dbd4d893915b93b9a,
    title = "Sustainable consumption in Australia: what do generation Y consumers know about their food choices?",
    abstract = "This paper contributes to the literature on sustainable marketing by reviewing recent studies on individual’s awareness and perceptions of the environmental impacts of their food choices. Then empirical qualitative results from a cohort of Generation Y (Gen Y) respondents (being current university students around 20 years old) in Australia are presented. These results examined their understanding of sustainable food through investigating factors motivating their food choices and the importance they place on environmental issues. Results indicated that they have a wide range of perceptions about a sustainable diet as well as specific views about sustainable behaviours in the context for food purchases, consumption, how food is produced and the types of food purchased. In conclusion the understanding of sustainable food amongst this group of Generation Y consumers in Australia is inadequate.",
    author = "David Pearson and Joanna Henryks and Pia Rowe",
    year = "2010",
    language = "English",
    isbn = "9780473178208",
    pages = "1--8",
    booktitle = "Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less",
    publisher = "University of Canterbury",
    address = "New Zealand",

    }

    Pearson, D, Henryks, J & Rowe, P 2010, Sustainable consumption in Australia: what do generation Y consumers know about their food choices? in Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less. University of Canterbury, Christchurch, New Zealand, pp. 1-8, Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less, Christchurch, New Zealand, 29/11/10.

    Sustainable consumption in Australia: what do generation Y consumers know about their food choices? / Pearson, David; Henryks, Joanna; Rowe, Pia.

    Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less. Christchurch, New Zealand : University of Canterbury, 2010. p. 1-8.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Sustainable consumption in Australia: what do generation Y consumers know about their food choices?

    AU - Pearson, David

    AU - Henryks, Joanna

    AU - Rowe, Pia

    PY - 2010

    Y1 - 2010

    N2 - This paper contributes to the literature on sustainable marketing by reviewing recent studies on individual’s awareness and perceptions of the environmental impacts of their food choices. Then empirical qualitative results from a cohort of Generation Y (Gen Y) respondents (being current university students around 20 years old) in Australia are presented. These results examined their understanding of sustainable food through investigating factors motivating their food choices and the importance they place on environmental issues. Results indicated that they have a wide range of perceptions about a sustainable diet as well as specific views about sustainable behaviours in the context for food purchases, consumption, how food is produced and the types of food purchased. In conclusion the understanding of sustainable food amongst this group of Generation Y consumers in Australia is inadequate.

    AB - This paper contributes to the literature on sustainable marketing by reviewing recent studies on individual’s awareness and perceptions of the environmental impacts of their food choices. Then empirical qualitative results from a cohort of Generation Y (Gen Y) respondents (being current university students around 20 years old) in Australia are presented. These results examined their understanding of sustainable food through investigating factors motivating their food choices and the importance they place on environmental issues. Results indicated that they have a wide range of perceptions about a sustainable diet as well as specific views about sustainable behaviours in the context for food purchases, consumption, how food is produced and the types of food purchased. In conclusion the understanding of sustainable food amongst this group of Generation Y consumers in Australia is inadequate.

    M3 - Conference contribution

    SN - 9780473178208

    SP - 1

    EP - 8

    BT - Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less

    PB - University of Canterbury

    CY - Christchurch, New Zealand

    ER -

    Pearson D, Henryks J, Rowe P. Sustainable consumption in Australia: what do generation Y consumers know about their food choices? In Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less. Christchurch, New Zealand: University of Canterbury. 2010. p. 1-8