Sustainable consumption in Australia: what do generation Y consumers know about their food choices?

David Pearson, Joanna Henryks, Pia Rowe

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

This paper contributes to the literature on sustainable marketing by reviewing recent studies on individual’s awareness and perceptions of the environmental impacts of their food choices. Then empirical qualitative results from a cohort of Generation Y (Gen Y) respondents (being current university students around 20 years old) in Australia are presented. These results examined their understanding of sustainable food through investigating factors motivating their food choices and the importance they place on environmental issues. Results indicated that they have a wide range of perceptions about a sustainable diet as well as specific views about sustainable behaviours in the context for food purchases, consumption, how food is produced and the types of food purchased. In conclusion the understanding of sustainable food amongst this group of Generation Y consumers in Australia is inadequate.
Original languageEnglish
Title of host publicationAustralia New Zaland Marketing Academy Conference 2010 : Doing More with Less
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Pages1-8
Number of pages8
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10

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    Pearson, D., Henryks, J., & Rowe, P. (2010). Sustainable consumption in Australia: what do generation Y consumers know about their food choices? In Australia New Zaland Marketing Academy Conference 2010 : Doing More with Less (pp. 1-8). University of Canterbury. http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00074.pdf