Technology, reason and globalisation?-0 brother!

Tony Schirato, Jenn Webb

Research output: Contribution to journalArticle

Abstract

The Coen Brothers' movie 0 Brother Where Art Thou is a ragbag of intertexts and gags that also pays very serious attention to questions of community and culture, class and race. In tracing the path of the protagonists through Depression-era Mississippi, it takes its audiences through the experience of social transformation, from superstition and local concerns to a supposedly brave new (global and technological) world. Although the film is set in a distant time and place, it is informed by a very contemporary issue-the politics of technology, and its relation to the forces of globalisation. It is also a film that exemplifies what Certeau describes as the "cleavage which organizes modernity", a cleavage designated by the terms "science" (which is predicated on a law of rationality, and an imperative to explain, control and order) and "culture". We analyse the work of the film by drawing on the writings of Manuel Castells, Arjun Appadurai and Armand Mattelart to trace its explication of the questions of progress and communication in a world increasingly dominated by neo-liberal values.

Original languageEnglish
Pages (from-to)273-287
Number of pages15
JournalSocial Semiotics
Volume14
Issue number3
DOIs
Publication statusPublished - 1 Dec 2004

Fingerprint

globalization
superstition
movies
rationality
modernity
art
Law
politics
communication
Communication
science
community
Globalization
Brothers
Values
experience
Cleavage
time
Art
Movies

Cite this

Schirato, Tony ; Webb, Jenn. / Technology, reason and globalisation?-0 brother!. In: Social Semiotics. 2004 ; Vol. 14, No. 3. pp. 273-287.
@article{7daf5196d6344fdb9a6f4432813ac0c0,
title = "Technology, reason and globalisation?-0 brother!",
abstract = "The Coen Brothers' movie 0 Brother Where Art Thou is a ragbag of intertexts and gags that also pays very serious attention to questions of community and culture, class and race. In tracing the path of the protagonists through Depression-era Mississippi, it takes its audiences through the experience of social transformation, from superstition and local concerns to a supposedly brave new (global and technological) world. Although the film is set in a distant time and place, it is informed by a very contemporary issue-the politics of technology, and its relation to the forces of globalisation. It is also a film that exemplifies what Certeau describes as the {"}cleavage which organizes modernity{"}, a cleavage designated by the terms {"}science{"} (which is predicated on a law of rationality, and an imperative to explain, control and order) and {"}culture{"}. We analyse the work of the film by drawing on the writings of Manuel Castells, Arjun Appadurai and Armand Mattelart to trace its explication of the questions of progress and communication in a world increasingly dominated by neo-liberal values.",
keywords = "0 brother where art thou?, Arjun appadurai, Armand mattelart, Coen brothers, Globalisation, Jonathan crary, Manuel castells, Michel de certeau, Michel' foucault, Neo-liberalism, Network society, Technology",
author = "Tony Schirato and Jenn Webb",
year = "2004",
month = "12",
day = "1",
doi = "10.1080/10350330408629680",
language = "English",
volume = "14",
pages = "273--287",
journal = "Social Semiotics",
issn = "1035-0330",
publisher = "Routledge",
number = "3",

}

Technology, reason and globalisation?-0 brother! / Schirato, Tony; Webb, Jenn.

In: Social Semiotics, Vol. 14, No. 3, 01.12.2004, p. 273-287.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Technology, reason and globalisation?-0 brother!

AU - Schirato, Tony

AU - Webb, Jenn

PY - 2004/12/1

Y1 - 2004/12/1

N2 - The Coen Brothers' movie 0 Brother Where Art Thou is a ragbag of intertexts and gags that also pays very serious attention to questions of community and culture, class and race. In tracing the path of the protagonists through Depression-era Mississippi, it takes its audiences through the experience of social transformation, from superstition and local concerns to a supposedly brave new (global and technological) world. Although the film is set in a distant time and place, it is informed by a very contemporary issue-the politics of technology, and its relation to the forces of globalisation. It is also a film that exemplifies what Certeau describes as the "cleavage which organizes modernity", a cleavage designated by the terms "science" (which is predicated on a law of rationality, and an imperative to explain, control and order) and "culture". We analyse the work of the film by drawing on the writings of Manuel Castells, Arjun Appadurai and Armand Mattelart to trace its explication of the questions of progress and communication in a world increasingly dominated by neo-liberal values.

AB - The Coen Brothers' movie 0 Brother Where Art Thou is a ragbag of intertexts and gags that also pays very serious attention to questions of community and culture, class and race. In tracing the path of the protagonists through Depression-era Mississippi, it takes its audiences through the experience of social transformation, from superstition and local concerns to a supposedly brave new (global and technological) world. Although the film is set in a distant time and place, it is informed by a very contemporary issue-the politics of technology, and its relation to the forces of globalisation. It is also a film that exemplifies what Certeau describes as the "cleavage which organizes modernity", a cleavage designated by the terms "science" (which is predicated on a law of rationality, and an imperative to explain, control and order) and "culture". We analyse the work of the film by drawing on the writings of Manuel Castells, Arjun Appadurai and Armand Mattelart to trace its explication of the questions of progress and communication in a world increasingly dominated by neo-liberal values.

KW - 0 brother where art thou?

KW - Arjun appadurai

KW - Armand mattelart

KW - Coen brothers

KW - Globalisation

KW - Jonathan crary

KW - Manuel castells

KW - Michel de certeau

KW - Michel' foucault

KW - Neo-liberalism

KW - Network society

KW - Technology

UR - http://www.scopus.com/inward/record.url?scp=34247669971&partnerID=8YFLogxK

U2 - 10.1080/10350330408629680

DO - 10.1080/10350330408629680

M3 - Article

VL - 14

SP - 273

EP - 287

JO - Social Semiotics

JF - Social Semiotics

SN - 1035-0330

IS - 3

ER -