Technology Trust and the impact on Business-to-Business Relationships: A literature Review

Raechel Hughes, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

The Internet is a business tool that is both widely acclaimed and highly criticised. In reality, the Internet assists managers to communicate and distribute with customers and other stakeholders. Trust is widely examined in B2B relationships, and more recently, the concept of technology trust has become important. This paper integrates literature from B2B marketing with literature about Internet marketing. It then examines the literature surrounding the use of the Internet in Business-to-Business (B2B) relationships to gain a greater understanding of how the Internet can enhance B2B relationships.
Original languageEnglish
Title of host publicationANZMAC Conference Proceedings 2004
EditorsJim Wiley
Place of PublicationNew Zealand
PublisherVictoria University of Wellington
Pages1-7
Number of pages7
ISBN (Print)475222151, 9780475122148
Publication statusPublished - 2004
EventANZMAC Annual Conference 2004 - Wellington, New Zealand
Duration: 30 Nov 20041 Dec 2004

Conference

ConferenceANZMAC Annual Conference 2004
CountryNew Zealand
CityWellington
Period30/11/041/12/04

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