Abstract
The Internet is a business tool that is both widely acclaimed and highly criticised. In reality, the Internet assists managers to communicate and distribute with customers and other stakeholders. Trust is widely examined in B2B relationships, and more recently, the concept of technology trust has become important. This paper integrates literature from B2B marketing with literature about Internet marketing. It then examines the literature surrounding the use of the Internet in Business-to-Business (B2B) relationships to gain a greater understanding of how the Internet can enhance B2B relationships.
Original language | English |
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Title of host publication | ANZMAC Conference Proceedings 2004 |
Editors | Jim Wiley |
Place of Publication | New Zealand |
Publisher | Victoria University Press |
Pages | 1-7 |
Number of pages | 7 |
ISBN (Print) | 475222151, 9780475122148 |
Publication status | Published - 2004 |
Event | ANZMAC Annual Conference 2004 - Wellington, New Zealand Duration: 30 Nov 2004 → 1 Dec 2004 |
Conference
Conference | ANZMAC Annual Conference 2004 |
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Country/Territory | New Zealand |
City | Wellington |
Period | 30/11/04 → 1/12/04 |