Technology Trust and the impact on Business-to-Business Relationships: A literature Review

Raechel Hughes, Bruce Perrott

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


    The Internet is a business tool that is both widely acclaimed and highly criticised. In reality, the Internet assists managers to communicate and distribute with customers and other stakeholders. Trust is widely examined in B2B relationships, and more recently, the concept of technology trust has become important. This paper integrates literature from B2B marketing with literature about Internet marketing. It then examines the literature surrounding the use of the Internet in Business-to-Business (B2B) relationships to gain a greater understanding of how the Internet can enhance B2B relationships.
    Original languageEnglish
    Title of host publicationANZMAC Conference Proceedings 2004
    EditorsJim Wiley
    Place of PublicationNew Zealand
    PublisherVictoria University Press
    Number of pages7
    ISBN (Print)475222151, 9780475122148
    Publication statusPublished - 2004
    EventANZMAC Annual Conference 2004 - Wellington, New Zealand
    Duration: 30 Nov 20041 Dec 2004


    ConferenceANZMAC Annual Conference 2004
    Country/TerritoryNew Zealand


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