Ten Shades of Truth

A study of Australian Journalists’ shift to Political PR

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    The use of manipulative overt and covert ‘spin’ tactics by parliamentary media advisers to embellish, obfuscate and evade has been well documented. However, there has been less attention paid to the way journalists adapt to ‘spin’ culture and interpret truth once they become parliamentary media advisers. Based on inductive analysis of in-depth semi-structured interviews with twenty-one Australian journalists who made the transition to parliamentary media advising, this paper offers a typology of ten subtle approaches to truth telling adopted by these journalists in their new role as political media advisers. The interview data revealed a range of pragmatic approaches including: ‘triage’, ‘putting the best foot forward’, ‘never tell a lie’, ‘playing a dead bat’, and ‘don’t ask, don’t tell’. Through the comparative insights of journalists who have worked as parliamentary media advisers, the practitioner reflections in this paper complicate the blunt conception of the mendacious ‘spin-doctor’ and point to the malleability of ‘truth’ in both communications roles
    Original languageEnglish
    Pages (from-to)665-672
    Number of pages8
    JournalPublic Relations Review
    Volume42
    Issue number4
    DOIs
    Publication statusPublished - 2016

    Fingerprint

    journalist
    Communication
    interview
    tactics
    typology
    pragmatics
    communications
    Journalists

    Cite this

    @article{fa2e9ebdd12341f699e3d489f462b0a5,
    title = "Ten Shades of Truth: A study of Australian Journalists’ shift to Political PR",
    abstract = "The use of manipulative overt and covert ‘spin’ tactics by parliamentary media advisers to embellish, obfuscate and evade has been well documented. However, there has been less attention paid to the way journalists adapt to ‘spin’ culture and interpret truth once they become parliamentary media advisers. Based on inductive analysis of in-depth semi-structured interviews with twenty-one Australian journalists who made the transition to parliamentary media advising, this paper offers a typology of ten subtle approaches to truth telling adopted by these journalists in their new role as political media advisers. The interview data revealed a range of pragmatic approaches including: ‘triage’, ‘putting the best foot forward’, ‘never tell a lie’, ‘playing a dead bat’, and ‘don’t ask, don’t tell’. Through the comparative insights of journalists who have worked as parliamentary media advisers, the practitioner reflections in this paper complicate the blunt conception of the mendacious ‘spin-doctor’ and point to the malleability of ‘truth’ in both communications roles",
    keywords = "Truth, Spin, Journalism, PR, Political PR, Media advising",
    author = "Caroline FISHER",
    year = "2016",
    doi = "10.1016/j.pubrev.2016.06.001",
    language = "English",
    volume = "42",
    pages = "665--672",
    journal = "Public Relations Review",
    issn = "0363-8111",
    publisher = "Elsevier BV",
    number = "4",

    }

    Ten Shades of Truth : A study of Australian Journalists’ shift to Political PR. / FISHER, Caroline.

    In: Public Relations Review, Vol. 42, No. 4, 2016, p. 665-672.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Ten Shades of Truth

    T2 - A study of Australian Journalists’ shift to Political PR

    AU - FISHER, Caroline

    PY - 2016

    Y1 - 2016

    N2 - The use of manipulative overt and covert ‘spin’ tactics by parliamentary media advisers to embellish, obfuscate and evade has been well documented. However, there has been less attention paid to the way journalists adapt to ‘spin’ culture and interpret truth once they become parliamentary media advisers. Based on inductive analysis of in-depth semi-structured interviews with twenty-one Australian journalists who made the transition to parliamentary media advising, this paper offers a typology of ten subtle approaches to truth telling adopted by these journalists in their new role as political media advisers. The interview data revealed a range of pragmatic approaches including: ‘triage’, ‘putting the best foot forward’, ‘never tell a lie’, ‘playing a dead bat’, and ‘don’t ask, don’t tell’. Through the comparative insights of journalists who have worked as parliamentary media advisers, the practitioner reflections in this paper complicate the blunt conception of the mendacious ‘spin-doctor’ and point to the malleability of ‘truth’ in both communications roles

    AB - The use of manipulative overt and covert ‘spin’ tactics by parliamentary media advisers to embellish, obfuscate and evade has been well documented. However, there has been less attention paid to the way journalists adapt to ‘spin’ culture and interpret truth once they become parliamentary media advisers. Based on inductive analysis of in-depth semi-structured interviews with twenty-one Australian journalists who made the transition to parliamentary media advising, this paper offers a typology of ten subtle approaches to truth telling adopted by these journalists in their new role as political media advisers. The interview data revealed a range of pragmatic approaches including: ‘triage’, ‘putting the best foot forward’, ‘never tell a lie’, ‘playing a dead bat’, and ‘don’t ask, don’t tell’. Through the comparative insights of journalists who have worked as parliamentary media advisers, the practitioner reflections in this paper complicate the blunt conception of the mendacious ‘spin-doctor’ and point to the malleability of ‘truth’ in both communications roles

    KW - Truth

    KW - Spin

    KW - Journalism

    KW - PR

    KW - Political PR

    KW - Media advising

    UR - http://www.scopus.com/inward/record.url?scp=84987788612&partnerID=8YFLogxK

    UR - http://www.mendeley.com/research/ten-shades-truth-study-australian-journalists-shift-political-pr

    U2 - 10.1016/j.pubrev.2016.06.001

    DO - 10.1016/j.pubrev.2016.06.001

    M3 - Article

    VL - 42

    SP - 665

    EP - 672

    JO - Public Relations Review

    JF - Public Relations Review

    SN - 0363-8111

    IS - 4

    ER -