The absence of a media literacy toolbox: working towards an evaluation tool

Gabriel Yakub, Simon Knight, Kirsty Kitto, Peter Fray

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


This paper discusses the fragmented nature of media literacy and its relationship with technology. It highlights the need for standardised media literacy strategies, particularly the strand that deal with evaluation, which can help address the challenges of the current media landscape (e.g. the fake news phenomenon). Subsequently, we introduce early work towards developing a new evaluative media literacy tool that can empower media consumers to think strategically about the information they are exposed to. This tool, called Fallasigns, is based primarily on research that suggests news topics can attract specific logical flaws. Fallasigns cultivates the ability to anticipate the most likely logical and rhetorical pitfalls to emerge in a news story before being exposed to it. We argue that this strategy may work to effectively inoculate media consumers and provide a more systematic approachwhen evaluating information.

Original languageEnglish
Pages (from-to)259-276
Number of pages18
JournalCommunication Research and Practice
Issue number3
Publication statusPublished - 2 Jul 2020
Externally publishedYes


Dive into the research topics of 'The absence of a media literacy toolbox: working towards an evaluation tool'. Together they form a unique fingerprint.

Cite this