The AI’s Role in Project Manager Activities in terms of People, Process, Data, Technology and Continuous Improvement (2PDTC): Results from Qualitative Cases

Recent advances in Artificial Intelligence (AI) have significantly influenced various fields and industries. Although some studies have looked into AI's role in project management, there is no comprehensive framework to support this shift. Most approaches to AI implementation focus on delivering project outcomes more efficiently and effectively. This study investigated the conceptualised AI in terms of People, Processes, Data, Technology, and Continuous improvement (2PDTC) to explore its use in project managers’ activities. This research addressed the question of how AI can positively impact PM’s activities. The conceptualised 2PDTC framework is evaluated through a qualitative study utilising thematic analysis. The explored themes highlighted the usefulness of the 2PDTC framework in formulating the research, designing data collection instruments, and investigating this phenomenon, suggesting practical insights. It is concluded by implying that AI should be viewed as a culture where it is agreed upon, reviewed continuously and prepared to adopt.