The changing nature of B2B relationships: A self-service perspective

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

This paper provides an overview of the impact of information technology on business relationships, using the theory of Relationship Marketing to provide a theoretical framework. A qualitative study in the Australian banking industry provides findings relating to the theory. The findings of this study provide evidence that while traditional Relationship Marketing theory is still applicable for some business customers, new theory is required for business customers who do not seek relationships. The findings indicate the necessity for further research to be developed which explores business customers who prefer to remain transaction-oriented, rather than develop interpersonal relationships.
Original languageEnglish
Title of host publicationAcademy of Marketing Conference : Services and Custome Relationship Management
EditorsJulie Robson, Juliet Memery
Place of PublicationUnited Kingdom
PublisherAcademy of Marketing
Pages1-11
Number of pages11
Publication statusPublished - 2014
EventAcademy of Marketing Conference -Marketing Dimensions: People, places and spaces - Bournemouth, Bournemouth, United Kingdom
Duration: 7 Jul 201410 Jul 2014
https://www.academyofmarketing.org/conference/conference-history/conference-2014/

Conference

ConferenceAcademy of Marketing Conference -Marketing Dimensions: People, places and spaces
CountryUnited Kingdom
CityBournemouth
Period7/07/1410/07/14
Internet address

Fingerprint

B2B relationships
Banking industry
Marketing theory
Theoretical framework
Business relationships
Interpersonal relationships
Qualitative study

Cite this

JOHNS, R. (2014). The changing nature of B2B relationships: A self-service perspective. In J. Robson, & J. Memery (Eds.), Academy of Marketing Conference : Services and Custome Relationship Management (pp. 1-11). United Kingdom: Academy of Marketing.
JOHNS, Raechel. / The changing nature of B2B relationships: A self-service perspective. Academy of Marketing Conference : Services and Custome Relationship Management. editor / Julie Robson ; Juliet Memery. United Kingdom : Academy of Marketing, 2014. pp. 1-11
@inproceedings{f285af7a538146ec91a44d001654bd19,
title = "The changing nature of B2B relationships: A self-service perspective",
abstract = "This paper provides an overview of the impact of information technology on business relationships, using the theory of Relationship Marketing to provide a theoretical framework. A qualitative study in the Australian banking industry provides findings relating to the theory. The findings of this study provide evidence that while traditional Relationship Marketing theory is still applicable for some business customers, new theory is required for business customers who do not seek relationships. The findings indicate the necessity for further research to be developed which explores business customers who prefer to remain transaction-oriented, rather than develop interpersonal relationships.",
keywords = "Self-service, SSTs, internet, relationships, relationship marketing, technology, services marketing.",
author = "Raechel JOHNS",
year = "2014",
language = "English",
pages = "1--11",
editor = "Julie Robson and Juliet Memery",
booktitle = "Academy of Marketing Conference : Services and Custome Relationship Management",
publisher = "Academy of Marketing",

}

JOHNS, R 2014, The changing nature of B2B relationships: A self-service perspective. in J Robson & J Memery (eds), Academy of Marketing Conference : Services and Custome Relationship Management. Academy of Marketing, United Kingdom, pp. 1-11, Academy of Marketing Conference -Marketing Dimensions: People, places and spaces, Bournemouth, United Kingdom, 7/07/14.

The changing nature of B2B relationships: A self-service perspective. / JOHNS, Raechel.

Academy of Marketing Conference : Services and Custome Relationship Management. ed. / Julie Robson; Juliet Memery. United Kingdom : Academy of Marketing, 2014. p. 1-11.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - The changing nature of B2B relationships: A self-service perspective

AU - JOHNS, Raechel

PY - 2014

Y1 - 2014

N2 - This paper provides an overview of the impact of information technology on business relationships, using the theory of Relationship Marketing to provide a theoretical framework. A qualitative study in the Australian banking industry provides findings relating to the theory. The findings of this study provide evidence that while traditional Relationship Marketing theory is still applicable for some business customers, new theory is required for business customers who do not seek relationships. The findings indicate the necessity for further research to be developed which explores business customers who prefer to remain transaction-oriented, rather than develop interpersonal relationships.

AB - This paper provides an overview of the impact of information technology on business relationships, using the theory of Relationship Marketing to provide a theoretical framework. A qualitative study in the Australian banking industry provides findings relating to the theory. The findings of this study provide evidence that while traditional Relationship Marketing theory is still applicable for some business customers, new theory is required for business customers who do not seek relationships. The findings indicate the necessity for further research to be developed which explores business customers who prefer to remain transaction-oriented, rather than develop interpersonal relationships.

KW - Self-service

KW - SSTs

KW - internet

KW - relationships

KW - relationship marketing

KW - technology

KW - services marketing.

M3 - Conference contribution

SP - 1

EP - 11

BT - Academy of Marketing Conference : Services and Custome Relationship Management

A2 - Robson, Julie

A2 - Memery, Juliet

PB - Academy of Marketing

CY - United Kingdom

ER -

JOHNS R. The changing nature of B2B relationships: A self-service perspective. In Robson J, Memery J, editors, Academy of Marketing Conference : Services and Custome Relationship Management. United Kingdom: Academy of Marketing. 2014. p. 1-11