The Culture Stupid! Cultural Differences and Western Firms

Loong Wong

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationInternational Business in the Asia-Pacific Region: Challenges, Opportunities and strategis for Research and Practice
    EditorsK Hutchings, K Zhu
    Place of PublicationAustralia
    PublisherIBRG, Victoria, Australia
    Pages1-19
    Number of pages19
    ISBN (Print)9780646478880
    Publication statusPublished - 2007
    EventInaugural Australia-China International Business Research Conference 2007 - Beijing, China
    Duration: 22 Sep 200724 Sep 2007

    Conference

    ConferenceInaugural Australia-China International Business Research Conference 2007
    CountryChina
    CityBeijing
    Period22/09/0724/09/07

    Cite this

    Wong, L. (2007). The Culture Stupid! Cultural Differences and Western Firms. In K. Hutchings, & K. Zhu (Eds.), International Business in the Asia-Pacific Region: Challenges, Opportunities and strategis for Research and Practice (pp. 1-19). IBRG, Victoria, Australia.