The Current Global Financial Meltdown and Car Branding: A Reputational Perspective

Petra Bouvain, Ali Quazi

Research output: Non-textual formPerformance

Original languageEnglish
Place of PublicationCambridge
PublisherAcademy of Marketing
Media of outputOnline
Publication statusPublished - 2009

Cite this

Bouvain, P. (Author), & Quazi, A. (Author). (2009). The Current Global Financial Meltdown and Car Branding: A Reputational Perspective. Performance, Cambridge: Academy of Marketing.