The Current Global Financial Meltdown and Car Branding: A Reputational Perspective

Petra Bouvain, Ali Quazi

Research output: Non-textual formPerformance

Original languageEnglish
Place of PublicationCambridge
PublisherAcademy of Marketing
Publication statusPublished - 2009

Cite this

Bouvain, P. (Author), & Quazi, A. (Author). (2009). The Current Global Financial Meltdown and Car Branding: A Reputational Perspective. Performance, Cambridge: Academy of Marketing.
@misc{75abbb5fec1945a999476ff1b35756f3,
title = "The Current Global Financial Meltdown and Car Branding: A Reputational Perspective",
author = "Petra Bouvain and Ali Quazi",
year = "2009",
language = "English",
publisher = "Academy of Marketing",

}

Bouvain, P & Quazi, A, The Current Global Financial Meltdown and Car Branding: A Reputational Perspective, 2009, Performance, Academy of Marketing, Cambridge.
The Current Global Financial Meltdown and Car Branding: A Reputational Perspective. Bouvain, Petra (Author); Quazi, Ali (Author). 2009. Cambridge : Academy of Marketing.

Research output: Non-textual formPerformance

TY - ADVS

T1 - The Current Global Financial Meltdown and Car Branding: A Reputational Perspective

AU - Bouvain, Petra

AU - Quazi, Ali

PY - 2009

Y1 - 2009

M3 - Performance

PB - Academy of Marketing

CY - Cambridge

ER -