TY - JOUR
T1 - The effect of environmental CSR issues on corporate/brand reputation and corporate profitability
AU - Khojastehpour, Morteza
AU - JOHNS, Raechel
N1 - Publisher Copyright:
© Emerald Group Publishing Limited.
PY - 2014/6/3
Y1 - 2014/6/3
N2 - Purpose-The purpose of this paper is to investigate the effect of environmental corporate social responsibility (CSR) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability. Design/methodology/approach-Building on extensive literature, a conceptual model of environmental CSR-corporation that includes three factors of consumer behavior is proposed. Findings-The study highlights that environmental CSR has a positive effect on corporate/brand reputation and corporate profitability. Practical implications-The findings of this study highlight the importance of managing environmental CSR for corporations that intend to gain reputation and profitability. Originality/value-This paper is one of the first to highlight the effect of environmental CSR on corporate/brand reputation and corporate profitability.
AB - Purpose-The purpose of this paper is to investigate the effect of environmental corporate social responsibility (CSR) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability. Design/methodology/approach-Building on extensive literature, a conceptual model of environmental CSR-corporation that includes three factors of consumer behavior is proposed. Findings-The study highlights that environmental CSR has a positive effect on corporate/brand reputation and corporate profitability. Practical implications-The findings of this study highlight the importance of managing environmental CSR for corporations that intend to gain reputation and profitability. Originality/value-This paper is one of the first to highlight the effect of environmental CSR on corporate/brand reputation and corporate profitability.
KW - Environmental CSR
KW - Climate responsibility
KW - Natural resource utilization
KW - Corporate reputation
KW - Corporate profitability.
KW - Corporate profitability
UR - http://www.scopus.com/inward/record.url?scp=84926301182&partnerID=8YFLogxK
U2 - 10.1108/EBR-03-2014-0029
DO - 10.1108/EBR-03-2014-0029
M3 - Article
SN - 0955-534X
VL - 26
SP - 330
EP - 339
JO - European Business Review
JF - European Business Review
IS - 4
ER -
