The effect of environmental CSR issues on corporate/brand reputation and corporate profitability

Morteza Khojastehpour, Raechel JOHNS

Research output: Contribution to journalArticlepeer-review

116 Citations (Scopus)
7 Downloads (Pure)

Abstract

Purpose-The purpose of this paper is to investigate the effect of environmental corporate social responsibility (CSR) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability. Design/methodology/approach-Building on extensive literature, a conceptual model of environmental CSR-corporation that includes three factors of consumer behavior is proposed. Findings-The study highlights that environmental CSR has a positive effect on corporate/brand reputation and corporate profitability. Practical implications-The findings of this study highlight the importance of managing environmental CSR for corporations that intend to gain reputation and profitability. Originality/value-This paper is one of the first to highlight the effect of environmental CSR on corporate/brand reputation and corporate profitability.

Original languageEnglish
Pages (from-to)330-339
Number of pages10
JournalEuropean Business Review
Volume26
Issue number4
DOIs
Publication statusPublished - 3 Jun 2014

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