The Emotional and Aesthetic Dimensions of Design

An Exploration of User Acceptance of Consumer Products and New Vehicle Technologies

William Green, Patrick Jordan

Research output: A Conference proceeding or a Chapter in BookChapter


In recent years the scrutiny of the aesthetic qualities of products has been extended beyond the cerebral appreciation of form, colour, texture and so on. Current research is concerned with the emotional product experience, and this immediately amalgamates traditional aesthetic judgements with usability, reliability, longevity, value and cost. Once users know that the product offers them the functions they need, the next issue is how easy it is to use. They are likely to be discontented if functions take a lot of time and effort to use or if they struggle and make errors along the way. Kansei Engineering is a statistical approach developed by Mitsuo Nagamichi at Hiroshima University whereby the design of a product is broken down into its constituent parts and a statistical analysis is used to link people's emotional responses to particular design aspects. In-vehicle technological advances have the potential to be seen as assistive/positive or restrictive/negative by differing demographics.
Original languageEnglish
Title of host publicationDriver Acceptance of New Technology
Subtitle of host publicationTheory, Measurement and Optimisation
EditorsMichael A Regan, Tim Horberry, Alan Stevens
Place of PublicationLondon, United Kingdom
PublisherAshgate Publishing Limited
Number of pages14
ISBN (Electronic)9781315578132
ISBN (Print)9781409439844
Publication statusPublished - 2014

Publication series

NameHuman Factors in Road and Rail Transport
PublisherAshgate Publishing


Cite this

Green, W., & Jordan, P. (2014). The Emotional and Aesthetic Dimensions of Design: An Exploration of User Acceptance of Consumer Products and New Vehicle Technologies. In M. A. Regan, T. Horberry, & A. Stevens (Eds.), Driver Acceptance of New Technology: Theory, Measurement and Optimisation (1 ed., pp. 269-282). (Human Factors in Road and Rail Transport). London, United Kingdom: Ashgate Publishing Limited.