The Everyday Politics of Parenting: A Case Study of MamaBake

Pia Rowe

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


The narratives about the decline in political participation are as frequent as they are familiar. The great irony of these narratives, however, is that they occur at a time when citizens have more avenues to voice their opinions than ever before. This article uses a coding framework to analyze political talk occurring on the Facebook page of an Australian community group, MamaBake. It highlights two important but often overlooked trends: political talk can take place in various forums, which do not necessarily have any links to the formal political sphere; and these discussions enrich the everyday politics of the private sphere. However, these new forms of enacting politics usually go unrecognized, reinforcing the dominant narrative of passive, disinterested citizens. Overall, it argues that contemporary research should be sensitive to alternative understanding of politics, to construct a more accurate picture of how politics is enacted in both online and off-line spheres.

Original languageEnglish
Pages (from-to)34-49
Number of pages16
JournalJournal of Information Technology and Politics
Issue number1
Publication statusPublished - 2 Jan 2018


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