The experience of developing a fuzzy-logic based negotiation system for E-Commerce

Bala BALACHANDRAN

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

In this paper we present our experience in developing a fuzzy-logic based negotiation system capable of achieving a mutually beneficial deal for the seller and buyer in uncertain situations. Fuzzy utility in our system allows users who are often unsure about their utility function to express their preferences in fuzzy terms such as low, middle and high. The system evaluates offers based on this fuzzy utility and feeds utility score along with remaining negotiation time to a fuzzy inference system to compute conceding rate of its next counter offer. The experimental results have shown that that the system concedes less when negotiated item matches its preferences less and concedes more when the negotiated item matches its preferences closely and when negotiation is ending. Our concluding remarks and future research are presented
Original languageEnglish
Title of host publicationSmart Digital Futures 2014
EditorsR Neves-Silva, G.A Tsihrintzis, V Uskov, R.J Howlett, L.C Jain
Place of PublicationAmsterdam, Netherlands
PublisherIOS Press
Pages102-111
Number of pages10
Volume262
ISBN (Electronic)9781614994053
ISBN (Print)9781614994046
DOIs
Publication statusPublished - 2014
Event6th International Conference on Intelligent Decision Technologies - KES-IDT 2014 - Chania, Greece
Duration: 18 Jun 201420 Jun 2014

Publication series

NameFrontiers in Artificial Intelligence and Applications
Volume262
ISSN (Print)0922-6389

Conference

Conference6th International Conference on Intelligent Decision Technologies - KES-IDT 2014
CountryGreece
CityChania
Period18/06/1420/06/14

Fingerprint

Electronic commerce
Fuzzy inference
Fuzzy logic

Cite this

BALACHANDRAN, B. (2014). The experience of developing a fuzzy-logic based negotiation system for E-Commerce. In R. Neves-Silva, G. A. Tsihrintzis, V. Uskov, R. J. Howlett, & L. C. Jain (Eds.), Smart Digital Futures 2014 (Vol. 262, pp. 102-111). (Frontiers in Artificial Intelligence and Applications; Vol. 262). Amsterdam, Netherlands: IOS Press. https://doi.org/10.3233/978-1-61499-405-3-102
BALACHANDRAN, Bala. / The experience of developing a fuzzy-logic based negotiation system for E-Commerce. Smart Digital Futures 2014. editor / R Neves-Silva ; G.A Tsihrintzis ; V Uskov ; R.J Howlett ; L.C Jain. Vol. 262 Amsterdam, Netherlands : IOS Press, 2014. pp. 102-111 (Frontiers in Artificial Intelligence and Applications).
@inproceedings{5398bc30da66401f9c4326e523db8ad3,
title = "The experience of developing a fuzzy-logic based negotiation system for E-Commerce",
abstract = "In this paper we present our experience in developing a fuzzy-logic based negotiation system capable of achieving a mutually beneficial deal for the seller and buyer in uncertain situations. Fuzzy utility in our system allows users who are often unsure about their utility function to express their preferences in fuzzy terms such as low, middle and high. The system evaluates offers based on this fuzzy utility and feeds utility score along with remaining negotiation time to a fuzzy inference system to compute conceding rate of its next counter offer. The experimental results have shown that that the system concedes less when negotiated item matches its preferences less and concedes more when the negotiated item matches its preferences closely and when negotiation is ending. Our concluding remarks and future research are presented",
keywords = "E-Commerce, Fuzzy Logic, Fuzzy Utility, Intelligent Agents, Negotiation, Software Agents",
author = "Bala BALACHANDRAN",
year = "2014",
doi = "10.3233/978-1-61499-405-3-102",
language = "English",
isbn = "9781614994046",
volume = "262",
series = "Frontiers in Artificial Intelligence and Applications",
publisher = "IOS Press",
pages = "102--111",
editor = "R Neves-Silva and G.A Tsihrintzis and V Uskov and R.J Howlett and L.C Jain",
booktitle = "Smart Digital Futures 2014",
address = "Netherlands",

}

BALACHANDRAN, B 2014, The experience of developing a fuzzy-logic based negotiation system for E-Commerce. in R Neves-Silva, GA Tsihrintzis, V Uskov, RJ Howlett & LC Jain (eds), Smart Digital Futures 2014. vol. 262, Frontiers in Artificial Intelligence and Applications, vol. 262, IOS Press, Amsterdam, Netherlands, pp. 102-111, 6th International Conference on Intelligent Decision Technologies - KES-IDT 2014, Chania, Greece, 18/06/14. https://doi.org/10.3233/978-1-61499-405-3-102

The experience of developing a fuzzy-logic based negotiation system for E-Commerce. / BALACHANDRAN, Bala.

Smart Digital Futures 2014. ed. / R Neves-Silva; G.A Tsihrintzis; V Uskov; R.J Howlett; L.C Jain. Vol. 262 Amsterdam, Netherlands : IOS Press, 2014. p. 102-111 (Frontiers in Artificial Intelligence and Applications; Vol. 262).

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - The experience of developing a fuzzy-logic based negotiation system for E-Commerce

AU - BALACHANDRAN, Bala

PY - 2014

Y1 - 2014

N2 - In this paper we present our experience in developing a fuzzy-logic based negotiation system capable of achieving a mutually beneficial deal for the seller and buyer in uncertain situations. Fuzzy utility in our system allows users who are often unsure about their utility function to express their preferences in fuzzy terms such as low, middle and high. The system evaluates offers based on this fuzzy utility and feeds utility score along with remaining negotiation time to a fuzzy inference system to compute conceding rate of its next counter offer. The experimental results have shown that that the system concedes less when negotiated item matches its preferences less and concedes more when the negotiated item matches its preferences closely and when negotiation is ending. Our concluding remarks and future research are presented

AB - In this paper we present our experience in developing a fuzzy-logic based negotiation system capable of achieving a mutually beneficial deal for the seller and buyer in uncertain situations. Fuzzy utility in our system allows users who are often unsure about their utility function to express their preferences in fuzzy terms such as low, middle and high. The system evaluates offers based on this fuzzy utility and feeds utility score along with remaining negotiation time to a fuzzy inference system to compute conceding rate of its next counter offer. The experimental results have shown that that the system concedes less when negotiated item matches its preferences less and concedes more when the negotiated item matches its preferences closely and when negotiation is ending. Our concluding remarks and future research are presented

KW - E-Commerce

KW - Fuzzy Logic

KW - Fuzzy Utility

KW - Intelligent Agents

KW - Negotiation

KW - Software Agents

UR - http://www.scopus.com/inward/record.url?scp=84902329265&partnerID=8YFLogxK

UR - http://www.mendeley.com/research/experience-developing-fuzzylogic-based-negotiation-system-ecommerce

U2 - 10.3233/978-1-61499-405-3-102

DO - 10.3233/978-1-61499-405-3-102

M3 - Conference contribution

SN - 9781614994046

VL - 262

T3 - Frontiers in Artificial Intelligence and Applications

SP - 102

EP - 111

BT - Smart Digital Futures 2014

A2 - Neves-Silva, R

A2 - Tsihrintzis, G.A

A2 - Uskov, V

A2 - Howlett, R.J

A2 - Jain, L.C

PB - IOS Press

CY - Amsterdam, Netherlands

ER -

BALACHANDRAN B. The experience of developing a fuzzy-logic based negotiation system for E-Commerce. In Neves-Silva R, Tsihrintzis GA, Uskov V, Howlett RJ, Jain LC, editors, Smart Digital Futures 2014. Vol. 262. Amsterdam, Netherlands: IOS Press. 2014. p. 102-111. (Frontiers in Artificial Intelligence and Applications). https://doi.org/10.3233/978-1-61499-405-3-102