The hidden price of discounting fresh fruit and vegetables2

Bethaney Turner, Joanna Henryks

Research output: Contribution to Newspaper/Magazine/BulletinArticle

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How should we consider the potential broader ramifications of Coles’ recent promise to reduce by 50% the price of fresh fruit and vegetables?

In the face of cheap fruit and vegetables, it is hard to take seriously concerns about our future food security and health. After all, why worry about tomorrow when fresh, seasonal, healthy food is so cheap today?

However, food security requires reliable supply, access and distribution of nutritionally sound food. While Coles promotes the price-cuts as a win-win for producers and consumers, claiming they have helped farmers offload stock that would otherwise go to waste, the current state of overproduction demonstrates the very volatility of our food supply.
Original languageEnglish
Number of pages3
Specialist publicationThe Conversation
PublisherThe Conversation Paperpress
Publication statusPublished - 10 Feb 2012


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