| Original language | English |
|---|---|
| Pages (from-to) | 35-43 |
| Number of pages | 9 |
| Journal | Journal of Business Studies |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 2005 |
| Externally published | Yes |
The insights of marketing
Parves Sultan
Research output: Contribution to journal › Article › peer-review