The Media

Matthew RICKETSON, Katharine MURPHY

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Abstract

When Malcolm Turnbull became Prime Minister, the narion appeared to breathe a collective sigh ofrelief As Opposition Leader, Abbott had won admiration, whether grudging or surprised, but he had never been popular wirh rhe electorate. Conversely, Turnbull was the darling of ABC television's Q.&A audience. He was rhe Liberal mose admired by Labor voters. His own parry's right wing gruffly agreed with Labor voters on that: Turnbull was in the wrong party. By September 2015, though, a majority of Liberal MPs envisaged electoral oblivion if they stuck with Abbott. Turnbull, with his intellect and ability to communicate. whether in long, e1eganrly constructed sentences or witty ripostes sunlit by a dazzling smile. would appeal to the political centre. Approval rarings soared for the new PM, starkly contrasting wirh those of his predecessor. Indeed, Abbott's long-running low standing as preferred Prime Minister had been marshalled and prosecuted to devastating effecr by his challenger.
Original languageEnglish
Title of host publicationFrom Abbott to Turnbull: A New Direction?
Subtitle of host publicationAustralian Commonweatlth Administration 2013-2016
EditorsChris Aulich
Place of PublicationCanberra
PublisherEcho Books
Pages95-116
Number of pages21
Volume1
Edition1
ISBN (Print)9780994577887
Publication statusPublished - 2016

Publication series

NameBarrallier Books
PublisherBarrallier Books, Canberra, ACT

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    RICKETSON, M., & MURPHY, K. (2016). The Media. In C. Aulich (Ed.), From Abbott to Turnbull: A New Direction?: Australian Commonweatlth Administration 2013-2016 (1 ed., Vol. 1, pp. 95-116). (Barrallier Books). Echo Books.