The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games

Andrew C. Billings; Olan K.M. Scott; Kenon A. Brown; Melvin Lewis; Michael B. Devlin

doi:10.1177/1012690217717945

The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games

Andrew C. Billings, Olan K.M. Scott, Kenon A. Brown, Melvin Lewis, Michael B. Devlin

UC Research Institute for Sport & Exercise

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

Abstract

A survey of 291 Australians before and after consuming varied levels of Olympic media revealed key relationships between national identity, psychological connections to the Olympic Games, and media consumption of the Rio Games. The desire for nationalized emulation significantly predicted televisual media consumption; and the desire for nationalized identification and protection significantly predicted both print and digital media consumption. Differential motivations for identifying with Australia, fan involvement, and media consumption all yielded significant relationships with connection to the Olympics as a whole. Theoretical and applied implications are delineated.

Original language	English
Pages (from-to)	325-347
Number of pages	23
Journal	International Review for the Sociology of Sport
Volume	54
Issue number	3
DOIs	https://doi.org/10.1177/1012690217717945
Publication status	Published - 1 May 2019

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The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games

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