The pill that killed: A case study of how Australian media frame health risk

Warwick Blood, Jane Pirkis, Ian Hickie, Graham Martin

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Abstract

    In August 1999, a 76-year-old man from the southern NSW town of Tumbarumba strangled his wife of almost 50 years to death and then attempted suicide. In the NSW Supreme Court in May 2001, he pleaded guilty to manslaughter on the grounds of diminished responsibility because he was being treated for depression. The court was told that the man had taken five times the prescribed dosage of the antidepressant drug, Zoloft. Justice Barry O’Keefe in his decision said: ‘I am satisfied that but for the Zoloft he had taken, he would not have strangled his wife’. More than 100,000 Australians regularly take Zoloft or similar prescription drugs, known as selective serotonin reuptake inhibitors or SSRIs, to treat depressive illnesses. Zoloft and similar SSRIs such as Prozac are prescribed to millions of
    people around the world. This was the first time that a criminal court in any country had linked a violent killing directly to one of these SSRIs. The paper draws upon news frame theory and risk theory to analyse national and international news coverage of this trial. Recent research has elaborated how risks are socially defined and acted upon, especially given changing media representations of risks. The paper investigates what role the media played in constructing risk knowledge about Zoloft and other SSRIs following the NSW Supreme Court decision.
    News frame theory, which identifies the devices journalists use to routinely organise
    news discourse, is used to analyse how news about the implications of the court case
    are presented and made understandable to audiences. News frames set limits on the
    information available to audiences who are trying to make sense out of the reported
    event.
    The paper concludes by questioning the role some prominent newspapers played in
    setting fear and alarmist frames to define risk in this case, and demonstrates how
    journalism can translate low-risk into high-risk with the potential of unnecessarily
    heightening fear.
    Original languageEnglish
    Title of host publicationANZCA03: Designing Communication for Diversity: Proceedings
    EditorsCaroline Hatcher, Terry Flew, Joanne Jacobs
    Place of PublicationBrisbane
    PublisherBrisbane Graduate School of Business, Queensland University of Technology
    Pages1-18
    Number of pages18
    ISBN (Print)0646422138
    Publication statusPublished - 2003
    EventAustralian & New Zealand Communication Association International Conference 2003, Designing Communication for Diversity - Brisbane, Australia
    Duration: 9 Jul 200311 Jul 2003

    Conference

    ConferenceAustralian & New Zealand Communication Association International Conference 2003, Designing Communication for Diversity
    Country/TerritoryAustralia
    CityBrisbane
    Period9/07/0311/07/03

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