The Practitioners of Web Information Architecture in Small and Medium Enterprises

Sally BURFORD, Lisa Given

    Research output: Contribution to journalArticle

    Abstract

    This paper reports an investigation of the practice of web information architecture (IA) in small and medium enterprises (SMEs). As information delivery via the web becomes a mainstream activity in all organisations, research and practical attention to Web IA remains focused on larger organisations and a new profession of information architect. The practice of web IA in SMEs has not been widely considered. This research collects the narratives of those who practice Web IA in the smaller enterprise and reveals that the dominant voice is that of a communication and marketing practitioner, rather than information professional. The outcomes of practice in this context suffer from a lack of knowledge and expertise.
    Original languageEnglish
    Pages (from-to)31-50
    Number of pages20
    JournalJournal of Information Architecture
    Volume5
    Issue number1-2
    Publication statusPublished - 2013

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