TY - CHAP
T1 - The Prevalence of Social Question Answering in Health-Care Social Media
AU - JOHN, Blooma
AU - Gururajan, Raj
AU - Wickramasinghe, Nilmini
PY - 2016
Y1 - 2016
N2 - Social question answering (SQA) services are dedicated platforms for users to respond to other users’ questions, rate and comment on questions and answers, and build community. In this study, we analyze health-care SQA services to understand the extent to which they are prevalent in health-care social media. First, we compare blogs, videos, and SQA services in five popular health-care social media sites using three media richness features: interactivity, adaptiveness, and channel capacity. Second, we interpretively analyze SQA services using five themes of Medicine 2.0: social networking, participation, collaboration, apomediation, and openness. The result supports SQA services as an effective media for health-care communication and empowerment of users. We present our findings for consumers and decision-makers to understand the role of SQA services for improving user-centered services.
AB - Social question answering (SQA) services are dedicated platforms for users to respond to other users’ questions, rate and comment on questions and answers, and build community. In this study, we analyze health-care SQA services to understand the extent to which they are prevalent in health-care social media. First, we compare blogs, videos, and SQA services in five popular health-care social media sites using three media richness features: interactivity, adaptiveness, and channel capacity. Second, we interpretively analyze SQA services using five themes of Medicine 2.0: social networking, participation, collaboration, apomediation, and openness. The result supports SQA services as an effective media for health-care communication and empowerment of users. We present our findings for consumers and decision-makers to understand the role of SQA services for improving user-centered services.
KW - Social question answering – Health-care social media – Social networking – Apomediation
U2 - 10.1007/978-3-319-25973-4_12
DO - 10.1007/978-3-319-25973-4_12
M3 - Chapter
SN - 9783319259710
T3 - Healthcare Delivery in the Information Age
SP - 235
EP - 251
BT - Contemporary Consumer Health Informatics
A2 - Wickramasinghe, Nilmini
A2 - Troshani, Indrit
A2 - Tan, Joseph
PB - Springer
CY - Switzerland
ER -