The Public Facebook: A case of Australian Government Facebook Pages and Participation

Sultana Lubna Alam, David WALKER

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    15 Citations (Scopus)

    Abstract

    This paper presents the case of Australian government use of Facebook (FB) pages. This research-in-progress paper investigates six Australian Government FB pages to assess visible government and audience online participation. It seeks to provide a general understanding of the types and forms of FB uses by government and audience participation visible in government FB pages. FB page wall posts and comments are analysed quantitatively using genre analysis to determine what type of online participation is visible in these sites and what the agencies are trying to achieve. Findings show that the Facebook page participation varies across the agencies and the pages are being used for the purpose of announcing, informing and involving type of online engagement. The pages are being used for communication, compliance, recruitment, promotion and crowdsourcing. Some pages show strong audience engagement and have successfully served as a platform for its audience to share and communicate and respond to queries. However the engagement of the agencies has been limited. The paper concludes with further insights into agency FB strategies and highlights some concerns that may rise within the usage of these sites as evidenced from wall posts and comments analysis. The paper aims to contribute to better understanding of the government FB phenomenon on the public Social Network Site (SNS) that can lead to useful conclusions for government agency deployment, adoption and usage of SNSs
    Original languageEnglish
    Title of host publicationProceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline"
    EditorsP Seltsikas, D Bunker, L Dawson, M Indulska
    Place of PublicationSydney
    PublisherAssociation for Information Systems
    Pages1-13
    Number of pages13
    ISBN (Print)9781742102399
    Publication statusPublished - 2011
    EventAustralasian Conference on Information Systems (ACIS) 2011: Identifying the Information Systems Discipline - The University of Sydney, Sydney, Australia
    Duration: 30 Nov 20112 Dec 2011
    http://www.acis2011.org/ (Conference information)
    https://aisel.aisnet.org/acis2011/ (Conference Papers)

    Conference

    ConferenceAustralasian Conference on Information Systems (ACIS) 2011
    Abbreviated titleACIS 2011
    CountryAustralia
    CitySydney
    Period30/11/112/12/11
    OtherOur disciplinary area within business and ICT is still relatively immature when compared to others. Over the years we have had many scholarly debates about what constitutes the IS discipline and what is acceptable methodologically to advance core knowledge and theory in the area. With the drive to bring focus, relevance and rigor we have also, however, accommodated a broad range of ideas and interests. In spite of all of the excellent scholarly work conducted globally and locally within Australasia in IS, practitioners and students still often argue exhaustively about the articulation and recognition of what the IS discipline is about. Our colleagues in other disciplines often fail to see where our scholarly contributions lie and our universities continually restructure our position within them. Could it be that the accommodating nature of the discipline and our inter-disciplinary appeal may also be contributing to our difficulty in identifying, defining, and positioning what it is that we do?
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    facebook
    participation
    audience participation
    government agency
    genre
    social network
    promotion
    communication

    Cite this

    Alam, S. L., & WALKER, D. (2011). The Public Facebook: A case of Australian Government Facebook Pages and Participation. In P. Seltsikas, D. Bunker, L. Dawson, & M. Indulska (Eds.), Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline" (pp. 1-13). Sydney: Association for Information Systems.
    Alam, Sultana Lubna ; WALKER, David. / The Public Facebook: A case of Australian Government Facebook Pages and Participation. Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline". editor / P Seltsikas ; D Bunker ; L Dawson ; M Indulska. Sydney : Association for Information Systems, 2011. pp. 1-13
    @inproceedings{8972af64109444d19c46b039f5642182,
    title = "The Public Facebook: A case of Australian Government Facebook Pages and Participation",
    abstract = "This paper presents the case of Australian government use of Facebook (FB) pages. This research-in-progress paper investigates six Australian Government FB pages to assess visible government and audience online participation. It seeks to provide a general understanding of the types and forms of FB uses by government and audience participation visible in government FB pages. FB page wall posts and comments are analysed quantitatively using genre analysis to determine what type of online participation is visible in these sites and what the agencies are trying to achieve. Findings show that the Facebook page participation varies across the agencies and the pages are being used for the purpose of announcing, informing and involving type of online engagement. The pages are being used for communication, compliance, recruitment, promotion and crowdsourcing. Some pages show strong audience engagement and have successfully served as a platform for its audience to share and communicate and respond to queries. However the engagement of the agencies has been limited. The paper concludes with further insights into agency FB strategies and highlights some concerns that may rise within the usage of these sites as evidenced from wall posts and comments analysis. The paper aims to contribute to better understanding of the government FB phenomenon on the public Social Network Site (SNS) that can lead to useful conclusions for government agency deployment, adoption and usage of SNSs",
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    Alam, SL & WALKER, D 2011, The Public Facebook: A case of Australian Government Facebook Pages and Participation. in P Seltsikas, D Bunker, L Dawson & M Indulska (eds), Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline". Association for Information Systems, Sydney, pp. 1-13, Australasian Conference on Information Systems (ACIS) 2011, Sydney, Australia, 30/11/11.

    The Public Facebook: A case of Australian Government Facebook Pages and Participation. / Alam, Sultana Lubna; WALKER, David.

    Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline". ed. / P Seltsikas; D Bunker; L Dawson; M Indulska. Sydney : Association for Information Systems, 2011. p. 1-13.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    AU - Alam, Sultana Lubna

    AU - WALKER, David

    PY - 2011

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    N2 - This paper presents the case of Australian government use of Facebook (FB) pages. This research-in-progress paper investigates six Australian Government FB pages to assess visible government and audience online participation. It seeks to provide a general understanding of the types and forms of FB uses by government and audience participation visible in government FB pages. FB page wall posts and comments are analysed quantitatively using genre analysis to determine what type of online participation is visible in these sites and what the agencies are trying to achieve. Findings show that the Facebook page participation varies across the agencies and the pages are being used for the purpose of announcing, informing and involving type of online engagement. The pages are being used for communication, compliance, recruitment, promotion and crowdsourcing. Some pages show strong audience engagement and have successfully served as a platform for its audience to share and communicate and respond to queries. However the engagement of the agencies has been limited. The paper concludes with further insights into agency FB strategies and highlights some concerns that may rise within the usage of these sites as evidenced from wall posts and comments analysis. The paper aims to contribute to better understanding of the government FB phenomenon on the public Social Network Site (SNS) that can lead to useful conclusions for government agency deployment, adoption and usage of SNSs

    AB - This paper presents the case of Australian government use of Facebook (FB) pages. This research-in-progress paper investigates six Australian Government FB pages to assess visible government and audience online participation. It seeks to provide a general understanding of the types and forms of FB uses by government and audience participation visible in government FB pages. FB page wall posts and comments are analysed quantitatively using genre analysis to determine what type of online participation is visible in these sites and what the agencies are trying to achieve. Findings show that the Facebook page participation varies across the agencies and the pages are being used for the purpose of announcing, informing and involving type of online engagement. The pages are being used for communication, compliance, recruitment, promotion and crowdsourcing. Some pages show strong audience engagement and have successfully served as a platform for its audience to share and communicate and respond to queries. However the engagement of the agencies has been limited. The paper concludes with further insights into agency FB strategies and highlights some concerns that may rise within the usage of these sites as evidenced from wall posts and comments analysis. The paper aims to contribute to better understanding of the government FB phenomenon on the public Social Network Site (SNS) that can lead to useful conclusions for government agency deployment, adoption and usage of SNSs

    KW - Facebook

    KW - Gov 2.0

    KW - Online participation

    UR - http://www.acis2011.org/

    UR - https://aisel.aisnet.org/acis2011/

    M3 - Conference contribution

    SN - 9781742102399

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    EP - 13

    BT - Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline"

    A2 - Seltsikas, P

    A2 - Bunker, D

    A2 - Dawson, L

    A2 - Indulska, M

    PB - Association for Information Systems

    CY - Sydney

    ER -

    Alam SL, WALKER D. The Public Facebook: A case of Australian Government Facebook Pages and Participation. In Seltsikas P, Bunker D, Dawson L, Indulska M, editors, Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline". Sydney: Association for Information Systems. 2011. p. 1-13