Abstract
This paper presents the case of Australian government use of Facebook (FB) pages. This research-in-progress
paper investigates six Australian Government FB pages to assess visible government and audience online
participation. It seeks to provide a general understanding of the types and forms of FB uses by government and
audience participation visible in government FB pages. FB page wall posts and comments are analysed
quantitatively using genre analysis to determine what type of online participation is visible in these sites and
what the agencies are trying to achieve. Findings show that the Facebook page participation varies across the
agencies and the pages are being used for the purpose of announcing, informing and involving type of online
engagement. The pages are being used for communication, compliance, recruitment, promotion and
crowdsourcing. Some pages show strong audience engagement and have successfully served as a platform for
its audience to share and communicate and respond to queries. However the engagement of the agencies has
been limited. The paper concludes with further insights into agency FB strategies and highlights some concerns
that may rise within the usage of these sites as evidenced from wall posts and comments analysis. The paper
aims to contribute to better understanding of the government FB phenomenon on the public Social Network Site
(SNS) that can lead to useful conclusions for government agency deployment, adoption and usage of SNSs
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Australiasian Conference on Information Systems ACIS 2011 : "Identifying the Information Systems Discipline" |
| Editors | P Seltsikas, D Bunker, L Dawson, M Indulska |
| Place of Publication | Sydney |
| Publisher | Association for Information Systems |
| Pages | 1-13 |
| Number of pages | 13 |
| ISBN (Print) | 9781742102399 |
| Publication status | Published - 2011 |
| Event | Australasian Conference on Information Systems (ACIS) 2011: Identifying the Information Systems Discipline - The University of Sydney, Sydney, Australia Duration: 30 Nov 2011 → 2 Dec 2011 http://www.acis2011.org/ (Conference information) https://aisel.aisnet.org/acis2011/ (Conference Papers) |
Conference
| Conference | Australasian Conference on Information Systems (ACIS) 2011 |
|---|---|
| Abbreviated title | ACIS 2011 |
| Country/Territory | Australia |
| City | Sydney |
| Period | 30/11/11 → 2/12/11 |
| Other | Our disciplinary area within business and ICT is still relatively immature when compared to others. Over the years we have had many scholarly debates about what constitutes the IS discipline and what is acceptable methodologically to advance core knowledge and theory in the area. With the drive to bring focus, relevance and rigor we have also, however, accommodated a broad range of ideas and interests. In spite of all of the excellent scholarly work conducted globally and locally within Australasia in IS, practitioners and students still often argue exhaustively about the articulation and recognition of what the IS discipline is about. Our colleagues in other disciplines often fail to see where our scholarly contributions lie and our universities continually restructure our position within them. Could it be that the accommodating nature of the discipline and our inter-disciplinary appeal may also be contributing to our difficulty in identifying, defining, and positioning what it is that we do? |
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