The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study

Raechel Johns, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationSociety for Marketing Advances 2005 Proceedings
EditorsWilliam J Kehoe, Linda K Whitten
Place of PublicationAlabama, USA
PublisherSociety for Marketing Advances 2005
Pages359-359
Number of pages1
ISBN (Print)0-9676059-6-2
Publication statusPublished - 2005
EventSociety for Marketing Advances 2005 - Texas, United States
Duration: 2 Nov 20055 Nov 2005

Conference

ConferenceSociety for Marketing Advances 2005
CountryUnited States
CityTexas
Period2/11/055/11/05

Cite this

Johns, R., & Perrott, B. (2005). The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study. In W. J. Kehoe, & L. K. Whitten (Eds.), Society for Marketing Advances 2005 Proceedings (pp. 359-359). Alabama, USA: Society for Marketing Advances 2005.
Johns, Raechel ; Perrott, Bruce. / The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study. Society for Marketing Advances 2005 Proceedings. editor / William J Kehoe ; Linda K Whitten. Alabama, USA : Society for Marketing Advances 2005, 2005. pp. 359-359
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pages = "359--359",
editor = "Kehoe, {William J} and Whitten, {Linda K}",
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Johns, R & Perrott, B 2005, The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study. in WJ Kehoe & LK Whitten (eds), Society for Marketing Advances 2005 Proceedings. Society for Marketing Advances 2005, Alabama, USA, pp. 359-359, Society for Marketing Advances 2005, Texas, United States, 2/11/05.

The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study. / Johns, Raechel; Perrott, Bruce.

Society for Marketing Advances 2005 Proceedings. ed. / William J Kehoe; Linda K Whitten. Alabama, USA : Society for Marketing Advances 2005, 2005. p. 359-359.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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AU - Johns, Raechel

AU - Perrott, Bruce

PY - 2005

Y1 - 2005

M3 - Conference contribution

SN - 0-9676059-6-2

SP - 359

EP - 359

BT - Society for Marketing Advances 2005 Proceedings

A2 - Kehoe, William J

A2 - Whitten, Linda K

PB - Society for Marketing Advances 2005

CY - Alabama, USA

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Johns R, Perrott B. The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study. In Kehoe WJ, Whitten LK, editors, Society for Marketing Advances 2005 Proceedings. Alabama, USA: Society for Marketing Advances 2005. 2005. p. 359-359