The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study

Raechel Johns, Bruce Perrott

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationSociety for Marketing Advances 2005 Proceedings
    EditorsWilliam J Kehoe, Linda K Whitten
    Place of PublicationAlabama, USA
    PublisherSociety for Marketing Advances 2005
    Number of pages1
    ISBN (Print)0-9676059-6-2
    Publication statusPublished - 2005
    EventSociety for Marketing Advances 2005 - Texas, United States
    Duration: 2 Nov 20055 Nov 2005


    ConferenceSociety for Marketing Advances 2005
    Country/TerritoryUnited States

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