The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study

Raechel Johns, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationSociety for Marketing Advances 2005 Proceedings
EditorsWilliam J Kehoe, Linda K Whitten
Place of PublicationAlabama, USA
PublisherSociety for Marketing Advances 2005
Pages359-359
Number of pages1
ISBN (Print)0-9676059-6-2
Publication statusPublished - 2005
EventSociety for Marketing Advances 2005 - Texas, United States
Duration: 2 Nov 20055 Nov 2005

Conference

ConferenceSociety for Marketing Advances 2005
CountryUnited States
CityTexas
Period2/11/055/11/05

Cite this

Johns, R., & Perrott, B. (2005). The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study. In W. J. Kehoe, & L. K. Whitten (Eds.), Society for Marketing Advances 2005 Proceedings (pp. 359-359). Alabama, USA: Society for Marketing Advances 2005.