The Relationship of the Diffusion Model to the Adoption of Online Banking: An Australian Banking Study

Raechel Johns, Bruce Perrott

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

Original languageEnglish
Title of host publicationSociety for Marketing Advances 2005 Proceedings
EditorsWilliam J Kehoe, Linda K Whitten
Place of PublicationAlabama, USA
PublisherSociety for Marketing Advances 2005
Number of pages1
ISBN (Print)0-9676059-6-2
Publication statusPublished - 2005
EventSociety for Marketing Advances 2005 - Texas, United States
Duration: 2 Nov 20055 Nov 2005


ConferenceSociety for Marketing Advances 2005
CountryUnited States

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