The social media response from athletes and sport organizations to COVID-19: An altruistic tone

Stirling Sharpe, Charles Mountifield, Kevin Filo

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

The global coronavirus (COVID-19) pandemic has resulted in restrictions on gatherings of large crowds, the suspension of live sport events across the globe, and the relegation of topical televised sport to broadcasts of past events and competitions. Consequently, there has been a shift in focus from the entertainment aspect of sport to the health and well-being aspects of sport. As athletes, teams, and sport organizations have become subject to government legislation concerning physical distancing, self-isolation, and lockdowns, the resultant spare time has presented the opportunity for individual athletes and sport organizations to pursue an approach to social media that includes viral challenges, fundraising, and socializing online. This paper provides a commentary on select high-profile athletes' and sport organizations' social media behavior during the COVID-19 pandemic, which has adopted an altruistic tone.

Original languageEnglish
Pages (from-to)474-483
Number of pages10
JournalInternational Journal of Sport Communication
Volume13
Issue number3
DOIs
Publication statusPublished - Sep 2020

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