TY - BOOK
T1 - The sport business future
AU - Smith, Aaron
AU - Westerbeek, Hans
N1 - Publisher Copyright:
© Aaron Smith and Hans Westerbeek 2004 and Kevan Gosper 2004.
PY - 2004/1/1
Y1 - 2004/1/1
N2 - The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly ‘green’ sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
AB - The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly ‘green’ sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
UR - http://www.scopus.com/inward/record.url?scp=85015918329&partnerID=8YFLogxK
U2 - 10.1057/9780230513693
DO - 10.1057/9780230513693
M3 - Book
AN - SCOPUS:85015918329
SN - 9781403912671
BT - The sport business future
PB - Palgrave Macmillan
ER -