The sport business future

Aaron Smith, Hans Westerbeek

Research output: Book/ReportBookpeer-review

40 Citations (Scopus)


The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly ‘green’ sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Original languageEnglish
PublisherPalgrave Macmillan
Number of pages210
ISBN (Electronic)9780230513693
ISBN (Print)9781403912671
Publication statusPublished - 1 Jan 2004
Externally publishedYes


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