The strategic co-creation of content and student experiences in social media: an identity theories perspective

Keyphrases

• Student Experience 100%
• Identity Theory 100%
• Social Media 100%
• Co-creation 100%
• Social Media Brand Community 100%
• Content of Experience 100%
• Customer Experience 66%
• Identity Narratives 66%
• Social Media Marketing 66%
• Student Role 66%
• Role Identity 66%
• Group Roles 66%
• Design Methodology 33%
• Prestige 33%
• Community Members 33%
• Facebook 33%
• Netnography 33%
• Symbolic Resources 33%
• Marketing Literature 33%
• Identity Construction 33%
• Social Media Content 33%
• Meaningful Engagement 33%
• Instagram Account 33%
• Diverse Identities 33%
• Member Engagement 33%
• Identity Cues 33%
• Identity Synergy 33%
• University Identity 33%
• Content Co-creation 33%
• User Reactions 33%

Social Sciences

• Student Experience 100%
• Brand Community 100%
• Co-creation 100%
• Narrative 66%
• Social Media Marketing 66%
• Role Identity 66%
• Design Methodology 33%
• Facebook 33%
• Identity Construction 33%
• Netnography 33%
• Community Member 33%
• Practical Implication 33%
• Program Content 33%
• Instagram Account 33%

Psychology

• Narrative Identity 100%
• Customer Experience 100%
• Facebook 50%
• Media Content 50%
• Instagram 50%