The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralasian Nonprofit Marketing Conference Proceedings 2004
EditorsGillian Sullivan Mort
Place of PublicationAustralia
PublisherAustralian National University
Pages156-160
Number of pages5
ISBN (Print)0646439405
Publication statusPublished - 2004
EventAustralasian Nonprofit Marketing Conference - Canberra, Australia
Duration: 23 Sep 200424 Sep 2004

Conference

ConferenceAustralasian Nonprofit Marketing Conference
CountryAustralia
CityCanberra
Period23/09/0424/09/04

Cite this

Hughes, R. (2004). The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. In G. S. Mort (Ed.), Australasian Nonprofit Marketing Conference Proceedings 2004 (pp. 156-160). Australia: Australian National University.