The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralasian Nonprofit Marketing Conference Proceedings 2004
EditorsGillian Sullivan Mort
Place of PublicationAustralia
PublisherAustralian National University
Pages156-160
Number of pages5
ISBN (Print)0646439405
Publication statusPublished - 2004
EventAustralasian Nonprofit Marketing Conference - Canberra, Australia
Duration: 23 Sep 200424 Sep 2004

Conference

ConferenceAustralasian Nonprofit Marketing Conference
CountryAustralia
CityCanberra
Period23/09/0424/09/04

Cite this

Hughes, R. (2004). The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. In G. S. Mort (Ed.), Australasian Nonprofit Marketing Conference Proceedings 2004 (pp. 156-160). Australia: Australian National University.
Hughes, Raechel. / The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. Australasian Nonprofit Marketing Conference Proceedings 2004. editor / Gillian Sullivan Mort. Australia : Australian National University, 2004. pp. 156-160
@inproceedings{301f1c321d8142a6b1dfbaa63bfea331,
title = "The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits",
author = "Raechel Hughes",
year = "2004",
language = "English",
isbn = "0646439405",
pages = "156--160",
editor = "Mort, {Gillian Sullivan}",
booktitle = "Australasian Nonprofit Marketing Conference Proceedings 2004",
publisher = "Australian National University",
address = "Australia",

}

Hughes, R 2004, The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. in GS Mort (ed.), Australasian Nonprofit Marketing Conference Proceedings 2004. Australian National University, Australia, pp. 156-160, Australasian Nonprofit Marketing Conference, Canberra, Australia, 23/09/04.

The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. / Hughes, Raechel.

Australasian Nonprofit Marketing Conference Proceedings 2004. ed. / Gillian Sullivan Mort. Australia : Australian National University, 2004. p. 156-160.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits

AU - Hughes, Raechel

PY - 2004

Y1 - 2004

M3 - Conference contribution

SN - 0646439405

SP - 156

EP - 160

BT - Australasian Nonprofit Marketing Conference Proceedings 2004

A2 - Mort, Gillian Sullivan

PB - Australian National University

CY - Australia

ER -

Hughes R. The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. In Mort GS, editor, Australasian Nonprofit Marketing Conference Proceedings 2004. Australia: Australian National University. 2004. p. 156-160