The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits

Raechel Hughes

The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Australasian Nonprofit Marketing Conference Proceedings 2004
Editors	Gillian Sullivan Mort
Place of Publication	Australia
Publisher	Australian National University
Pages	156-160
Number of pages	5
ISBN (Print)	0646439405
Publication status	Published - 2004
Event	Australasian Nonprofit Marketing Conference - Canberra, Australia Duration: 23 Sep 2004 → 24 Sep 2004

Conference

Conference	Australasian Nonprofit Marketing Conference
Country/Territory	Australia
City	Canberra
Period	23/09/04 → 24/09/04

Cite this

@inproceedings{301f1c321d8142a6b1dfbaa63bfea331,

title = "The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits",

author = "Raechel Hughes",

year = "2004",

language = "English",

isbn = "0646439405",

pages = "156--160",

editor = "Mort, {Gillian Sullivan}",

booktitle = "Australasian Nonprofit Marketing Conference Proceedings 2004",

publisher = "Australian National University",

address = "Australia",

note = "Australasian Nonprofit Marketing Conference ; Conference date: 23-09-2004 Through 24-09-2004",

}

The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits. / Hughes, Raechel.

Australasian Nonprofit Marketing Conference Proceedings 2004. ed. / Gillian Sullivan Mort. Australia : Australian National University, 2004. p. 156-160.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

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SN - 0646439405

SP - 156

EP - 160

BT - Australasian Nonprofit Marketing Conference Proceedings 2004

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T2 - Australasian Nonprofit Marketing Conference

Y2 - 23 September 2004 through 24 September 2004

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