The Use of the Internet In Non Profit Marketing Campaigns - Reducing Customer Costs and Promoting Customer Benefits

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    Original languageEnglish
    Title of host publicationAustralasian Nonprofit Marketing Conference Proceedings 2004
    EditorsGillian Sullivan Mort
    Place of PublicationAustralia
    PublisherAustralian National University
    Pages156-160
    Number of pages5
    ISBN (Print)0646439405
    Publication statusPublished - 2004
    EventAustralasian Nonprofit Marketing Conference - Canberra, Australia
    Duration: 23 Sept 200424 Sept 2004

    Conference

    ConferenceAustralasian Nonprofit Marketing Conference
    Country/TerritoryAustralia
    CityCanberra
    Period23/09/0424/09/04

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