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Thematic analysis using the Schwartz values theory: exploring the use of values appeals in persuasive speech during COVID-19 in Australia
Linda Botterill, Niobe Lewis
Canberra School of Politics, Economics and Society
Research output
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Contribution to journal
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Article
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peer-review
3
Citations (Scopus)
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Dive into the research topics of 'Thematic analysis using the Schwartz values theory: exploring the use of values appeals in persuasive speech during COVID-19 in Australia'. Together they form a unique fingerprint.
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Keyphrases
Australia
100%
Common Language
33%
COVID-19
100%
Human Behavior
33%
Lexicon
33%
Personal Values
33%
Persuasive Speech
100%
Political Persuasion
33%
Schwartz Values
100%
Schwartz's Theory
100%
Self-reporting
33%
Societal Values
33%
Values Work
33%
Social Sciences
Australia
100%
COVID-19
100%
Qualitative Research
50%
Thematic Analysis
100%
Value Analysis
50%
Value Theory
100%
Economics, Econometrics and Finance
Value Analysis
100%
Value Theory
100%
Psychology
Qualitative Research
50%
Thematic Analysis
100%