To travel or not to travel: towards understanding the theory of nativistic motivation

Babu George, Robert Inbakaran, Gopalsamy Poyyamoli

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)


Largely employing the frameworks provided by the opponent process theory, the trans-theoretical model of change, and the two factor theory of motivation, the present paper introduces the concept of 'nativistic motivation' into the tourism literature. Although nativistic motivation might turn out to be an important category in the nomological network of tourism theory, it has thus far escaped the attention of tourism researchers. Th e traditional conceptualization of tourism motivation included only those factors that 'positively' motivate individuals to travel and considered that lower ratings on these factors alone constituted demotivation to travel. Nativistic motivators may be defined as those counter-touristic drives that motivate individuals not to travel before they embark on travel and motivate them to go back to their places of residence once they are on the move. Th e paper reports the development of a valid and reliable instrument to measure nativistic motivation. It hypothesizes the stages of touristic and nativistic motivations and the interactions between them. Th e simple yet comprehensive model proposed in this paper views tourism phenomenon essentially as a negotiated process between touristic and nativistic motivators
Original languageEnglish
Pages (from-to)395-407
Number of pages13
Issue number4
Publication statusPublished - 2010


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