Tomorrow's Consumers

Ann Harding, Alicia Payne, Quoc Vu

    Research output: Working paperDiscussion paper


    In this 15th AMP.NATSEM Report, we make an attempt to
    look forward at what will continue to be top of mind for
    most consumers – spending money.
    How will Australians spend their money in 2020 when most
    of the Baby Boomers are in their retirement years? What
    items will be more common on our supermarket shelves
    and what kinds of shops are more likely to make up the
    malls of the future?
    What will be the implications of an ageing population on
    business and the economy in general? And what will be the
    savings and investment implications for individuals – both
    younger Australians and those who will mostly have moved
    into retirement?
    As with any prediction about the future, the one thing we
    know for sure is that we are likely to get it wrong. As the
    British journalist Alistair Cooke once said, “Man has an
    incurable habit of not fulfilling the prophecies of his
    fellow men”.
    However, if there is one thing it would be foolish to bet
    against, it is the inevitability of demographic change and
    the significance this will have on Australia’s future.
    Original languageEnglish
    Place of PublicationSydney
    Number of pages23
    Publication statusPublished - 2006


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