Tourism crisis management and organizational learning

The role of reflection in developing effective DMO crisis strategies

Deborah Blackman, Brent Ritchie

Research output: Contribution to journalArticle

29 Citations (Scopus)


To date limited attention has been provided on the review stage of the crisis management framework, despite the importance of organizational learning for developing effective tourism crisis strategies. Using the concepts of double loop learning (Argyris and Schon, 1996), doubting (Blackman and Henderson, 2004) and Preskill and Torres (1999) core processes of evaluative enquiry, the paper discusses the possible application of critical evaluative inquiry and managed reflection by DMOs. The paper recommends that DMOs question their existing knowledge, assumptions and beliefs through reflection and dialogue with stakeholders and collect and analyse information, not just related to confirming the success of crisis strategies, but to assesses the likely impact of alternatives. Challenging existing mental models and capturing this emergent knowledge should enable DMOs to develop even better tourism crisis communication strategies in the future
Original languageEnglish
Pages (from-to)45-58
Number of pages14
JournalJournal of Travel and Tourism Marketing
Issue number2
Publication statusPublished - 2007


Cite this