Tourism Firms' Strategic Flexibility: the case of Slovenia

Larry Dwyer, Ljubica Cvelbar, Deborah Edwards, Tanja Mihalic

Research output: Contribution to journalArticlepeer-review

17 Citations (Scopus)


Strategic flexibility provides an approach for tourism destinations to respond more readily to turbulent environments. It is a management method that can assist tourism suppliers to meet the challenges of achieving competitive advantage. The paper also explores the importance that is accorded to the facilitators or drivers of strategic flexibility by Slovenian tourism industry stakeholders along with their performance in actioning these drivers. Importance performance analysis suggests the priority strategic actions to reduce the risk of strategic drift. The paper concludes with an assessment of the implications of these findings for emerging destinations generally.
Original languageEnglish
Pages (from-to)377-387
Number of pages11
JournalInternational Journal of Tourism Research
Issue number4
Publication statusPublished - 2014
Externally publishedYes


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