Towards an Empirical understanding of Service Dominant Logic

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC 2008
EditorsDaniela Spanjaard, Sara Denice, Neeru Sharma
Place of PublicationAustralia
PublisherAustralian and New Zealand Marketing Academy
Pages1-7
Number of pages7
ISBN (Print)9781863081437
Publication statusPublished - 2008
EventANZMAC - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceANZMAC
CountryAustralia
CitySydney
Period1/12/083/12/08

Cite this

Johns, R. (2008). Towards an Empirical understanding of Service Dominant Logic. In D. Spanjaard, S. Denice, & N. Sharma (Eds.), ANZMAC 2008 (pp. 1-7). Australia: Australian and New Zealand Marketing Academy.
Johns, Raechel. / Towards an Empirical understanding of Service Dominant Logic. ANZMAC 2008. editor / Daniela Spanjaard ; Sara Denice ; Neeru Sharma. Australia : Australian and New Zealand Marketing Academy, 2008. pp. 1-7
@inproceedings{17d40badd52d43ea899286c92c8a1241,
title = "Towards an Empirical understanding of Service Dominant Logic",
author = "Raechel Johns",
year = "2008",
language = "English",
isbn = "9781863081437",
pages = "1--7",
editor = "Daniela Spanjaard and Sara Denice and Neeru Sharma",
booktitle = "ANZMAC 2008",
publisher = "Australian and New Zealand Marketing Academy",

}

Johns, R 2008, Towards an Empirical understanding of Service Dominant Logic. in D Spanjaard, S Denice & N Sharma (eds), ANZMAC 2008. Australian and New Zealand Marketing Academy, Australia, pp. 1-7, ANZMAC, Sydney, Australia, 1/12/08.

Towards an Empirical understanding of Service Dominant Logic. / Johns, Raechel.

ANZMAC 2008. ed. / Daniela Spanjaard; Sara Denice; Neeru Sharma. Australia : Australian and New Zealand Marketing Academy, 2008. p. 1-7.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Towards an Empirical understanding of Service Dominant Logic

AU - Johns, Raechel

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 9781863081437

SP - 1

EP - 7

BT - ANZMAC 2008

A2 - Spanjaard, Daniela

A2 - Denice, Sara

A2 - Sharma, Neeru

PB - Australian and New Zealand Marketing Academy

CY - Australia

ER -

Johns R. Towards an Empirical understanding of Service Dominant Logic. In Spanjaard D, Denice S, Sharma N, editors, ANZMAC 2008. Australia: Australian and New Zealand Marketing Academy. 2008. p. 1-7