Towards an Empirical understanding of Service Dominant Logic

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC 2008
EditorsDaniela Spanjaard, Sara Denice, Neeru Sharma
Place of PublicationAustralia
PublisherAustralian and New Zealand Marketing Academy
Pages1-7
Number of pages7
ISBN (Print)9781863081437
Publication statusPublished - 2008
EventANZMAC - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceANZMAC
CountryAustralia
CitySydney
Period1/12/083/12/08

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