Towards an Empirical understanding of Service Dominant Logic

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2008
    EditorsDaniela Spanjaard, Sara Denice, Neeru Sharma
    Place of PublicationAustralia
    PublisherAustralian and New Zealand Marketing Academy
    Pages1-7
    Number of pages7
    ISBN (Print)9781863081437
    Publication statusPublished - 2008
    EventANZMAC - Sydney, Australia
    Duration: 1 Dec 20083 Dec 2008

    Conference

    ConferenceANZMAC
    Country/TerritoryAustralia
    CitySydney
    Period1/12/083/12/08

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