Towards anchoring users' switching to mobile banking with expectancy theory


Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


The rapid proliferation of advanced mobile devices has made mobile banking (m-banking) an attractive option for banks and mobile service providers; however, consumer demand for m-banking is low. In this study, we develop a model, anchored by expectancy theory, and validate it using data collected from 493 mobile phone users to predict intentions to switch to m-banking. Our findings suggest that perceived mobility, relative advantage, and self-efficacy are positively related to user intentions to switch banking channels. Perceived complexity is negatively related, perceived financial resources, and perceived risk are not related to user intentions to switch.
Original languageEnglish
Title of host publicationACIS 2013: Information systems: Transforming the Future: Proceedings of the 24th Australasian Conference on Information Systems
EditorsProfessor Hepu Deng, Professor Craig Standing
Place of PublicationAustralia
PublisherRMIT University
Number of pages12
ISBN (Print)978992449506
Publication statusPublished - 2013
EventAustralasian Conference on Information Systems: Information Systems, Transforming the Future, ACIS 2013 - RMIT University, Melbourne, Australia
Duration: 4 Dec 20136 Dec 2013


ConferenceAustralasian Conference on Information Systems
Abbreviated titleACIS 2013


Dive into the research topics of 'Towards anchoring users' switching to mobile banking with expectancy theory'. Together they form a unique fingerprint.

Cite this