This paper presents empirical research that explores opportunities for the socially desirable change of engaging consumers in actions that contribute to them having more environmentally sustainable diets. In Australia Governments at all levels are considering ways in which they could contribute to reducing the negative impacts that consumers are having on the environment through their use of natural resources and associated waste generation. In addition to water, energy, and transport food has recently been included as an area of major concern, not least due to the fact that it contributes around 20% of all greenhouse gas emissions (Friel et al 2009).
|Title of host publication||2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper|
|Editors||K Kubacki, S Rundle-Thiele|
|Place of Publication||Australia|
|Publisher||Department of Marketing, Griffith University|
|Number of pages||4|
|Publication status||Published - 2012|
|Event||2012 International Social Marketing Conference - Brisbane, Brisbane, Australia|
Duration: 27 Jun 2012 → 29 Jun 2012
|Conference||2012 International Social Marketing Conference|
|Period||27/06/12 → 29/06/12|
Pearson, D. (2012). Towards Environmentally Sustainable Diets: Engaging with Australian Consumers. In K. Kubacki, & S. Rundle-Thiele (Eds.), 2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper (Vol. 1, pp. 162-165). Australia: Department of Marketing, Griffith University.