Towards Environmentally Sustainable Diets: Engaging with Australian Consumers

David Pearson

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


This paper presents empirical research that explores opportunities for the socially desirable change of engaging consumers in actions that contribute to them having more environmentally sustainable diets. In Australia Governments at all levels are considering ways in which they could contribute to reducing the negative impacts that consumers are having on the environment through their use of natural resources and associated waste generation. In addition to water, energy, and transport food has recently been included as an area of major concern, not least due to the fact that it contributes around 20% of all greenhouse gas emissions (Friel et al 2009).
Original languageEnglish
Title of host publication2012 International Social Marketing Conference (ISM) : Conference Proceedings : Delve Deeper
EditorsK Kubacki, S Rundle-Thiele
Place of PublicationAustralia
PublisherDepartment of Marketing, Griffith University
Number of pages4
ISBN (Print)9781921760686
Publication statusPublished - 2012
Event2012 International Social Marketing Conference - Brisbane, Brisbane, Australia
Duration: 27 Jun 201229 Jun 2012


Conference2012 International Social Marketing Conference


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