TY - JOUR
T1 - Transcending and bridging co-creation and engagement: conceptual and empirical insights
AU - Chen, Tom
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017
Y1 - 2017
N2 - Co-creation is a transcending perspective of marketing, an umbrella term recognising the contemporary evaluation of value creation (Vargo and Lusch, 2016b; Prahalad and Ramaswamy, 2004). It requires bridging concepts such as engagement to bring relevance to inform marketing/market practices (Brodie, Saren and Pels, 2011). Through the development and exploration of mid-range theory that underpins co-creation, it enables a more prescriptive understanding reflective of business practice and conducive to empirical evaluation, which ultimately enables the meta-theoretic perspective to move forward (Vargo and Lusch, 2016b).
AB - Co-creation is a transcending perspective of marketing, an umbrella term recognising the contemporary evaluation of value creation (Vargo and Lusch, 2016b; Prahalad and Ramaswamy, 2004). It requires bridging concepts such as engagement to bring relevance to inform marketing/market practices (Brodie, Saren and Pels, 2011). Through the development and exploration of mid-range theory that underpins co-creation, it enables a more prescriptive understanding reflective of business practice and conducive to empirical evaluation, which ultimately enables the meta-theoretic perspective to move forward (Vargo and Lusch, 2016b).
UR - http://www.scopus.com/inward/record.url?scp=85020715161&partnerID=8YFLogxK
U2 - 10.1108/JSTP-05-2017-0077
DO - 10.1108/JSTP-05-2017-0077
M3 - Editorial
SN - 2055-6225
VL - 27
SP - 714
EP - 720
JO - Journal of Service Theory and Practice
JF - Journal of Service Theory and Practice
IS - 4
ER -