Twitterising journalism and J-Ed: an Australian political reporting case study

Julie Posetti

Research output: A Conference proceeding or a Chapter in BookConference contribution


Twitter is transforming pockets of journalism practice 140 characters at a time (Posetti 2009f) and challenging core elements of traditional journalistic ethics and professionalism in the process. In Australia, professional journalists have invaded the Twittersphere en masse, using the very popular micro-blogging platform as a diving board into the Real Time Web and a new model for interactive journalism which could be called ‘New Journalism 2.0’. Twitter’s transformative effect results in the merger of opinion, observational journalism and real time reportage, while fostering interaction between competitors, greater transparency of the Fourth Estate’s processes and practices, and unprecedented audience engagement. This transformation is well demonstrated by a case study of the biggest crisis to afflict Australian conservative politics in decades – a leadership ‘coup’ which became synonymous with the crowd-sourced Twitter hashtag #Spill. That case study, featuring a qualitative survey of eight high profile tweeting Australian political journalists, conducted in the immediate aftermath of the story’s conclusion, is the subject of this paper.
Original languageEnglish
Title of host publicationWJEC 'New Media' Research Papers
EditorsMartin Franklin
Place of PublicationSouth Africa
PublisherRhodes University School of Journalism and Media Studies
Number of pages34
ISBN (Print)9781444127942
Publication statusPublished - 2010
EventThe Second World Journalism Education Congress (WJEC 2010) - Grahamstown, Grahamstown, South Africa
Duration: 5 Jul 20107 Jul 2010


ConferenceThe Second World Journalism Education Congress (WJEC 2010)
Abbreviated titleWJEC
Country/TerritorySouth Africa


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