The design and structure of the information on any web site, that is, its Information Architecture (IA), is an important criterion in the successful use of the web. The online information ‘space' should allow intuitive and easily navigable access to useful information. Whilst there is now a well defined process for designing the information structures on large information-rich web sites, few management models exist for achieving this within organisations. This paper outlines a research approach to identify the organisational factors and strategies that support web IA processes. Grounded theory and multi case study methodologies are used to study the complex, social environments in which web IA outcomes are achieved. In constructing a conceptual picture of how organisations are practicing web IA, this research will establish a deeper understanding of the contextual processes involved and how they might be employed more effectively. The research findings to date locate responsibility for IA in organisations, identify IA as new work and propose that IA be considered as knowledge work.
|Title of host publication||Ausweb08 : the fourteenth Australasian World Wide Web Conference, AusWeb08-reflecting on the past : anticipating the future : proceedings of AusWeb08|
|Place of Publication||NSW|
|Publisher||Southern Cross University|
|Number of pages||13|
|Publication status||Published - 2008|
|Event||AusWeb 08: The 14th Australasian World Wide Web Conference - Ballina, Australia|
Duration: 4 Apr 2008 → 9 Apr 2008
|Conference||AusWeb 08: The 14th Australasian World Wide Web Conference|
|Period||4/04/08 → 9/04/08|
Burford, S. (2008). Understanding how Organisations achieve Effective Web Information Architecture - Using a Grounded Theory Approach. In J. Richardson (Ed.), Ausweb08 : the fourteenth Australasian World Wide Web Conference, AusWeb08-reflecting on the past : anticipating the future : proceedings of AusWeb08 (pp. 1-13). Southern Cross University.