Understanding Social Media

Sam HINTON, Larissa Hjorth

    Research output: Book/ReportBook

    75 Citations (Scopus)


    Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture. This book is essential reading for students of media studies and cultural studies.
    Original languageEnglish
    Place of PublicationLondon
    PublisherSAGE Publications Ltd
    Number of pages168
    ISBN (Print)9781446201206
    Publication statusPublished - 2013


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