Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study

Tatiana Anisimova

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationGlobalisation and Marketing Performance
Place of PublicationKorea
PublisherTaylor & Francis
Pages281-299
Number of pages19
Volume1
Publication statusPublished - 2012
EventGlobal Marketing Conference - Seoul, Korea, Democratic People's Republic of
Duration: 19 Jul 201222 Jul 2012

Conference

ConferenceGlobal Marketing Conference
CountryKorea, Democratic People's Republic of
CitySeoul
Period19/07/1222/07/12

Cite this

Anisimova, T. (2012). Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. In Globalisation and Marketing Performance (Vol. 1, pp. 281-299). Korea: Taylor & Francis.
Anisimova, Tatiana. / Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. Globalisation and Marketing Performance. Vol. 1 Korea : Taylor & Francis, 2012. pp. 281-299
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year = "2012",
language = "English",
volume = "1",
pages = "281--299",
booktitle = "Globalisation and Marketing Performance",
publisher = "Taylor & Francis",
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}

Anisimova, T 2012, Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. in Globalisation and Marketing Performance. vol. 1, Taylor & Francis, Korea, pp. 281-299, Global Marketing Conference, Seoul, Korea, Democratic People's Republic of, 19/07/12.

Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. / Anisimova, Tatiana.

Globalisation and Marketing Performance. Vol. 1 Korea : Taylor & Francis, 2012. p. 281-299.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

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AU - Anisimova, Tatiana

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Y1 - 2012

KW - corporate branding

KW - qualitative research

M3 - Conference contribution

VL - 1

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EP - 299

BT - Globalisation and Marketing Performance

PB - Taylor & Francis

CY - Korea

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Anisimova T. Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. In Globalisation and Marketing Performance. Vol. 1. Korea: Taylor & Francis. 2012. p. 281-299