Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study

Tatiana Anisimova

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Globalisation and Marketing Performance
Place of Publication	Korea
Publisher	Taylor & Francis
Pages	281-299
Number of pages	19
Volume	1
Publication status	Published - 2012
Event	Global Marketing Conference - Seoul, Korea, Democratic People's Republic of Duration: 19 Jul 2012 → 22 Jul 2012

Conference	Global Marketing Conference
Country/Territory	Korea, Democratic People's Republic of
City	Seoul
Period	19/07/12 → 22/07/12

Cite this

@inproceedings{b42d52406cbc4dfda871ca69586ee2c7,

title = "Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study",

keywords = "corporate branding, qualitative research",

author = "Tatiana Anisimova",

year = "2012",

language = "English",

volume = "1",

pages = "281--299",

booktitle = "Globalisation and Marketing Performance",

publisher = "Taylor & Francis",

address = "United Kingdom",

note = "Global Marketing Conference ; Conference date: 19-07-2012 Through 22-07-2012",

}

TY - GEN

T1 - Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study

AU - Anisimova, Tatiana

PY - 2012

Y1 - 2012

KW - corporate branding

KW - qualitative research

M3 - Conference contribution

VL - 1

SP - 281

EP - 299

BT - Globalisation and Marketing Performance

PB - Taylor & Francis

CY - Korea

T2 - Global Marketing Conference

Y2 - 19 July 2012 through 22 July 2012

ER -