Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study

Tatiana Anisimova

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationGlobalisation and Marketing Performance
    Place of PublicationKorea
    PublisherTaylor Francis Asia Pacific
    Pages281-299
    Number of pages19
    Volume1
    Publication statusPublished - 2012
    EventGlobal Marketing Conference - Seoul, Korea, Democratic People's Republic of
    Duration: 19 Jul 201222 Jul 2012

    Conference

    ConferenceGlobal Marketing Conference
    CountryKorea, Democratic People's Republic of
    CitySeoul
    Period19/07/1222/07/12

    Cite this

    Anisimova, T. (2012). Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. In Globalisation and Marketing Performance (Vol. 1, pp. 281-299). Korea: Taylor Francis Asia Pacific.
    Anisimova, Tatiana. / Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. Globalisation and Marketing Performance. Vol. 1 Korea : Taylor Francis Asia Pacific, 2012. pp. 281-299
    @inproceedings{b42d52406cbc4dfda871ca69586ee2c7,
    title = "Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study",
    keywords = "corporate branding, qualitative research",
    author = "Tatiana Anisimova",
    year = "2012",
    language = "English",
    volume = "1",
    pages = "281--299",
    booktitle = "Globalisation and Marketing Performance",
    publisher = "Taylor Francis Asia Pacific",

    }

    Anisimova, T 2012, Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. in Globalisation and Marketing Performance. vol. 1, Taylor Francis Asia Pacific, Korea, pp. 281-299, Global Marketing Conference, Seoul, Korea, Democratic People's Republic of, 19/07/12.

    Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. / Anisimova, Tatiana.

    Globalisation and Marketing Performance. Vol. 1 Korea : Taylor Francis Asia Pacific, 2012. p. 281-299.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study

    AU - Anisimova, Tatiana

    PY - 2012

    Y1 - 2012

    KW - corporate branding

    KW - qualitative research

    M3 - Conference contribution

    VL - 1

    SP - 281

    EP - 299

    BT - Globalisation and Marketing Performance

    PB - Taylor Francis Asia Pacific

    CY - Korea

    ER -

    Anisimova T. Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. In Globalisation and Marketing Performance. Vol. 1. Korea: Taylor Francis Asia Pacific. 2012. p. 281-299