Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study

Tatiana Anisimova

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationGlobalisation and Marketing Performance
Place of PublicationKorea
PublisherTaylor & Francis
Pages281-299
Number of pages19
Volume1
Publication statusPublished - 2012
EventGlobal Marketing Conference - Seoul, Korea, Democratic People's Republic of
Duration: 19 Jul 201222 Jul 2012

Conference

ConferenceGlobal Marketing Conference
CountryKorea, Democratic People's Republic of
CitySeoul
Period19/07/1222/07/12

Cite this

Anisimova, T. (2012). Using Benchmarking to Determine Corporate Brand Attributes: An Exploratory Qualitative Study. In Globalisation and Marketing Performance (Vol. 1, pp. 281-299). Taylor & Francis.