Using Social Media in Government: The Australian Taxation Office e-Tax Facebook Page

Sultana Lubna Alam, John Campbell, Richard Lucas

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

4 Citations (Scopus)

Abstract

This paper reports results of an investigation into the use of Face book within government within the broader agenda of gaining an insight into the social media use by government. The use of Face book by the Australian Taxation Office (ATO) is presented as a case study of a poor example of Face book implementation by government. The case study examines the use of a Face book page for e-Tax and seeks to evaluate whether Face book is a suitable web 2.0 application for the ATO, and whether its current use meets stated organisational objectives for the use of social media. The paper concludes with a summary of the research findings and recommendations as to how the use of Face book by the ATO can be improved.
Original languageEnglish
Title of host publicationIEEE Ninth International Conferenc Dependable, Autonomic and Secure Computing (DASC) 2011
EditorsJinjun Chen, Wanchun Dou, Jianxun Liu Laurence T Yang, Jianhua Ma
Place of PublicationSydney, Australia
PublisherIEEE, Institute of Electrical and Electronics Engineers
Pages1002-1009
Number of pages8
ISBN (Print)9781467300063
DOIs
Publication statusPublished - 2011
EventInternational Conference on Social Computing and its Applications (SCA 2011) - Sydney, Sydney, Australia
Duration: 12 Dec 201114 Dec 2011

Conference

ConferenceInternational Conference on Social Computing and its Applications (SCA 2011)
Country/TerritoryAustralia
CitySydney
Period12/12/1114/12/11

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