Abstract
This paper reports results of an investigation into the use of Face book within government within the broader agenda of gaining an insight into the social media use by government. The use of Face book by the Australian Taxation Office (ATO) is presented as a case study of a poor example of Face book implementation by government. The case study examines the use of a Face book page for e-Tax and seeks to evaluate whether Face book is a suitable web 2.0 application for the ATO, and whether its current use meets stated organisational objectives for the use of social media. The paper concludes with a summary of the research findings and recommendations as to how the use of Face book by the ATO can be improved.
Original language | English |
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Title of host publication | IEEE Ninth International Conferenc Dependable, Autonomic and Secure Computing (DASC) 2011 |
Editors | Jinjun Chen, Wanchun Dou, Jianxun Liu Laurence T Yang, Jianhua Ma |
Place of Publication | Sydney, Australia |
Publisher | IEEE, Institute of Electrical and Electronics Engineers |
Pages | 1002-1009 |
Number of pages | 8 |
ISBN (Print) | 9781467300063 |
DOIs | |
Publication status | Published - 2011 |
Event | International Conference on Social Computing and its Applications (SCA 2011) - Sydney, Sydney, Australia Duration: 12 Dec 2011 → 14 Dec 2011 |
Conference
Conference | International Conference on Social Computing and its Applications (SCA 2011) |
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Country/Territory | Australia |
City | Sydney |
Period | 12/12/11 → 14/12/11 |