What do 3PL customers really want?

Tim Coltman, Byron Keating, Eddie Anderson, Timothy Devinney, John Gattorna

Research output: Contribution to journalArticle

Abstract

Successful companies understand what their customers want and are able to reverse engineer their supply chains to meet this demand in ways that make business sense. Less successful companies often find it hard to obtain a good understanding of what their customer’s value, and spend considerable time hustling to do things that are not fully appreciated by their customers. The lessons here are quite straightforward; rewards accrue to those organizations that are “best” able to match “appropriate” supply chain activities to the latent needs of their customers
Original languageEnglish
Pages (from-to)22-23
Number of pages2
JournalAustralasian Freight Logistics
Volume10
Issue numberFeb/March
Publication statusPublished - 2008
Externally publishedYes

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Supply chain
Reward
Engineers
Customer value

Cite this

Coltman, T., Keating, B., Anderson, E., Devinney, T., & Gattorna, J. (2008). What do 3PL customers really want? Australasian Freight Logistics, 10(Feb/March), 22-23.
Coltman, Tim ; Keating, Byron ; Anderson, Eddie ; Devinney, Timothy ; Gattorna, John. / What do 3PL customers really want?. In: Australasian Freight Logistics. 2008 ; Vol. 10, No. Feb/March. pp. 22-23.
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Coltman, T, Keating, B, Anderson, E, Devinney, T & Gattorna, J 2008, 'What do 3PL customers really want?', Australasian Freight Logistics, vol. 10, no. Feb/March, pp. 22-23.

What do 3PL customers really want? / Coltman, Tim; Keating, Byron; Anderson, Eddie; Devinney, Timothy; Gattorna, John.

In: Australasian Freight Logistics, Vol. 10, No. Feb/March, 2008, p. 22-23.

Research output: Contribution to journalArticle

TY - JOUR

T1 - What do 3PL customers really want?

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AU - Keating, Byron

AU - Anderson, Eddie

AU - Devinney, Timothy

AU - Gattorna, John

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AB - Successful companies understand what their customers want and are able to reverse engineer their supply chains to meet this demand in ways that make business sense. Less successful companies often find it hard to obtain a good understanding of what their customer’s value, and spend considerable time hustling to do things that are not fully appreciated by their customers. The lessons here are quite straightforward; rewards accrue to those organizations that are “best” able to match “appropriate” supply chain activities to the latent needs of their customers

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JF - Australasian Freight Logistics

SN - 1836-7356

IS - Feb/March

ER -

Coltman T, Keating B, Anderson E, Devinney T, Gattorna J. What do 3PL customers really want? Australasian Freight Logistics. 2008;10(Feb/March):22-23.