What’s in a name? An online survey on gender stereotyping of humanoid social robots

Robin C Ladwig, Evelyn C Ferstl

Research output: Contribution to conference (non-published works)Posterpeer-review

11 Citations (Scopus)

Abstract

This study investigated whether humanoid social robots are implicitly assigned a gender, which then influences evaluations and acceptance of the devices. To assess stereotyping, a naming task was used. Pictures of robots were presented in a mock marketing survey, and the participants were asked to provide a name for the device and rate them on a number of characteristics and select potential tasks for them. Forty participants filled out the web-based survey. The results showed overwhelming preferences for male names, which were more pronounced for older participants and for those with a more feminine self-image. Robots that were rated higher on agency and lower on communion attributes were more likely to be assigned technical tasks, and they were less likely to be accepted into participants' personal lives. Thus, technological artefacts are subject to stereotyping. These findings are discussed within the framework of feminist technoscience.
Original languageEnglish
Pages67–69
Number of pages3
DOIs
Publication statusPublished - 14 May 2018
Externally publishedYes
Event4th Gender & IT Conference, Heilbronn, Germany. - Heilbronn, Heilbronn, Germany
Duration: 14 May 201815 May 2018
https://dl.acm.org/doi/proceedings/10.1145/3196839

Conference

Conference4th Gender & IT Conference, Heilbronn, Germany.
Abbreviated titleGenderIT 2018
Country/TerritoryGermany
CityHeilbronn
Period14/05/1815/05/18
Internet address

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