When Online Communities Collide: Boundary Identity Construction and Spanning

Toni Eagar, Jenine Beekhuyzen, John CAMPBELL

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    2 Citations (Scopus)
    5 Downloads (Pure)

    Abstract

    Online brand communities reflect a shared interest among participants that sustains community identity around and through brand consumption. While exchanges within such a community are typically supportive, conflict can exist between different, and sometimes competing, brand communities. The phenomena of communities in conflict introduces an element of 'other' that allows each community to delineate its values more succinctly by affording a comparative point of reference. The aim of this research is to understand online inter-community conflict using a boundary object theory lens to examine the how online brand communities construct and span boundaries. Using the example of two online brand communities comprising the followers of the authors J.K. Rowling and Terry Pratchett, preliminary results illuminate how discrete communities assert their individual boundary identity construction and spanning.

    Original languageEnglish
    Title of host publicationThe 36th International Conference on Information Systems (ICIS 2015) : Proceedings
    EditorsDorothy Leidner, Jeanne Ross
    Place of PublicationUSA
    PublisherAssociation for Information Systems
    Pages1-10
    Number of pages10
    ISBN (Electronic)9780996683111
    Publication statusPublished - 2015
    EventInternational Conference on Information Systems (ICIS 2015) - Texas, Texas, United States
    Duration: 13 Dec 201516 Dec 2015

    Conference

    ConferenceInternational Conference on Information Systems (ICIS 2015)
    Abbreviated titleICIS 2015
    CountryUnited States
    CityTexas
    Period13/12/1516/12/15

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