Why has Trump succeeded where others would have failed?

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The 2016 US presidential election has been unprecedented in several ways. For starters, seasoned psephologists were surprised by Donald Trump’s success in the Republican primaries.

And while the “fundamentals” of the election would suggest the Republicans would have a significant edge – due to tepid economic growth and an incumbent Democratic president – even one of the key proponents of this model doubts its applicability this year.

The reason for this doubt is that Trump is an unconventional candidate who has eschewed normal campaign practices such as setting up field offices, building up campaign staff, fundraising, and spending on TV advertisements.

Trump’s campaign has been built upon controversial statements that have kept his name in the news. This strategy served him well during the primaries, where he received nearly US$3 billion in free coverage.
Original languageEnglish
Number of pages4
Specialist publicationThe Conversation
PublisherThe Conversation Paperpress
Publication statusPublished - 18 Oct 2016


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