Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites

Petra Bouvain, Matthias Muskat, Birgit Muskat

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Original language	English
Title of host publication	Dialogmarketing Perspektiven
Editors	Deutscher Dialogmarketing Verband
Place of Publication	2011
Publisher	Springer
Pages	21-52
Number of pages	32
Edition	1
ISBN (Print)	9783834927545
Publication status	Published - 2011

Bouvain, P., Muskat, M., & Muskat, B. (2011). Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. In D. D. Verband (Ed.), Dialogmarketing Perspektiven (1 ed., pp. 21-52). 2011: Springer.

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