Original language | English |
---|---|
Title of host publication | Dialogmarketing Perspektiven |
Editors | Deutscher Dialogmarketing Verband |
Place of Publication | 2011 |
Publisher | Springer |
Pages | 21-52 |
Number of pages | 32 |
Edition | 1 |
ISBN (Print) | 9783834927545 |
Publication status | Published - 2011 |
Cite this
Bouvain, P., Muskat, M., & Muskat, B. (2011). Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. In D. D. Verband (Ed.), Dialogmarketing Perspektiven (1 ed., pp. 21-52). 2011: Springer.
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title = "Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites",
keywords = "Word of Mouth, Feedback Websites",
author = "Petra Bouvain and Matthias Muskat and Birgit Muskat",
year = "2011",
language = "English",
isbn = "9783834927545",
pages = "21--52",
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booktitle = "Dialogmarketing Perspektiven",
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Bouvain, P, Muskat, M & Muskat, B 2011, Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. in DD Verband (ed.), Dialogmarketing Perspektiven. 1 edn, Springer, 2011, pp. 21-52.
Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. / Bouvain, Petra; Muskat, Matthias; Muskat, Birgit.
Dialogmarketing Perspektiven. ed. / Deutscher Dialogmarketing Verband. 1. ed. 2011 : Springer, 2011. p. 21-52.Research output: A Conference proceeding or a Chapter in Book › Chapter
TY - CHAP
T1 - Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites
AU - Bouvain, Petra
AU - Muskat, Matthias
AU - Muskat, Birgit
PY - 2011
Y1 - 2011
KW - Word of Mouth
KW - Feedback Websites
M3 - Chapter
SN - 9783834927545
SP - 21
EP - 52
BT - Dialogmarketing Perspektiven
A2 - Verband, Deutscher Dialogmarketing
PB - Springer
CY - 2011
ER -
Bouvain P, Muskat M, Muskat B. Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. In Verband DD, editor, Dialogmarketing Perspektiven. 1 ed. 2011: Springer. 2011. p. 21-52