Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites

Petra Bouvain, Matthias Muskat, Birgit Muskat

Research output: A Conference proceeding or a Chapter in Book › Chapter

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Original languageEnglish
Title of host publicationDialogmarketing Perspektiven
EditorsDeutscher Dialogmarketing Verband
Place of Publication2011
PublisherSpringer
Pages21-52
Number of pages32
Edition1
ISBN (Print)9783834927545
Publication statusPublished - 2011

Cite this

Bouvain, P., Muskat, M., & Muskat, B. (2011). Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. In D. D. Verband (Ed.), Dialogmarketing Perspektiven (1 ed., pp. 21-52). 2011: Springer.
Bouvain, Petra ; Muskat, Matthias ; Muskat, Birgit. / Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. Dialogmarketing Perspektiven. editor / Deutscher Dialogmarketing Verband. 1. ed. 2011 : Springer, 2011. pp. 21-52
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Bouvain, P, Muskat, M & Muskat, B 2011, Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. in DD Verband (ed.), Dialogmarketing Perspektiven. 1 edn, Springer, 2011, pp. 21-52.

Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. / Bouvain, Petra; Muskat, Matthias; Muskat, Birgit.

Dialogmarketing Perspektiven. ed. / Deutscher Dialogmarketing Verband. 1. ed. 2011 : Springer, 2011. p. 21-52.

Research output: A Conference proceeding or a Chapter in Book › Chapter

TY - CHAP

T1 - Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites

AU - Bouvain, Petra

AU - Muskat, Matthias

AU - Muskat, Birgit

PY - 2011

Y1 - 2011

KW - Word of Mouth

KW - Feedback Websites

M3 - Chapter

SN - 9783834927545

SP - 21

EP - 52

BT - Dialogmarketing Perspektiven

A2 - Verband, Deutscher Dialogmarketing

PB - Springer

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Bouvain P, Muskat M, Muskat B. Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. In Verband DD, editor, Dialogmarketing Perspektiven. 1 ed. 2011: Springer. 2011. p. 21-52