Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites

Petra Bouvain, Matthias Muskat, Birgit Muskat

Research output: A Conference proceeding or a Chapter in BookChapter

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Original languageEnglish
Title of host publicationDialogmarketing Perspektiven
EditorsDeutscher Dialogmarketing Verband
Place of Publication2011
PublisherSpringer
Pages21-52
Number of pages32
Edition1
ISBN (Print)9783834927545
Publication statusPublished - 2011

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Bouvain, P., Muskat, M., & Muskat, B. (2011). Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites. In D. D. Verband (Ed.), Dialogmarketing Perspektiven (1 ed., pp. 21-52). Springer.