Original language | English |
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Title of host publication | Dialogmarketing Perspektiven |
Editors | Deutscher Dialogmarketing Verband |
Place of Publication | 2011 |
Publisher | Springer |
Pages | 21-52 |
Number of pages | 32 |
Edition | 1 |
ISBN (Print) | 9783834927545 |
Publication status | Published - 2011 |
Word-of-Mouth: An Exploration of Hotel Customer Feedback Websites
Petra Bouvain, Matthias Muskat, Birgit Muskat
Research output: A Conference proceeding or a Chapter in Book › Chapter
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