TY - JOUR
T1 - Work integrated learning in international marketing
T2 - Student insights
AU - Lu, Vinh Nhat
AU - Scholz, Brett
AU - Nguyen, Long T.V.
PY - 2018/5
Y1 - 2018/5
N2 - This study explores students’ perspectives of live business projects, a form of experiential and work integrated learning, as an assessment component in an International Marketing course. Twenty-two focus
groups were held with students participating in an international business plan competition organised at
an Australian university. Using thematic analysis, we focus on three dominant themes typical of the focus
group data: how live business projects prepared students for the future, how such projects motivated students to engage with and take pride in their work, and how the students linked the projects to the wider
world outside of the university context. Live business projects might improve employability of graduates
and engagement with course content, but students also indicated that the increased workload may be a
source of stress. Educators should feel confident in the benefits of live business projects, but may also
need consider how to ensure appropriate levels of work and responsibility on students and maintain the
art of relationship management with industry partners
AB - This study explores students’ perspectives of live business projects, a form of experiential and work integrated learning, as an assessment component in an International Marketing course. Twenty-two focus
groups were held with students participating in an international business plan competition organised at
an Australian university. Using thematic analysis, we focus on three dominant themes typical of the focus
group data: how live business projects prepared students for the future, how such projects motivated students to engage with and take pride in their work, and how the students linked the projects to the wider
world outside of the university context. Live business projects might improve employability of graduates
and engagement with course content, but students also indicated that the increased workload may be a
source of stress. Educators should feel confident in the benefits of live business projects, but may also
need consider how to ensure appropriate levels of work and responsibility on students and maintain the
art of relationship management with industry partners
KW - Live business projects
KW - Marketing education
KW - Work integrated learning
UR - http://www.scopus.com/inward/record.url?scp=85047360837&partnerID=8YFLogxK
U2 - 10.1016/j.ausmj.2018.05.002
DO - 10.1016/j.ausmj.2018.05.002
M3 - Article
AN - SCOPUS:85047360837
SN - 1441-3582
VL - 26
SP - 132
EP - 139
JO - Australasian Marketing Journal
JF - Australasian Marketing Journal
IS - 2
ER -