YouTube: The Interface between Television and Social Media Entertainment

Stuart CUNNINGHAM, Smith Mehta, Gabriela Lunardi, Guy Healy

Research output: A Conference proceeding or a Chapter in BookChapterpeer-review

Abstract

This chapter profiles three countries—India, Brazil, and Australia—where YouTube has been the common ground base for careers constructed across the social media entertainment–television interface. The global conditions under which content is being created suggest that the future of television could look quite different compared to its US development pathways.
Original languageEnglish
Title of host publicationFrom Networks to Netflix
Subtitle of host publicationA Guide to Changing Channels
EditorsDerek Johnson
Place of PublicationUnited States
PublisherTaylor & Francis
Pages1-10
Number of pages10
Edition2
ISBN (Electronic)9781003099499
Publication statusPublished - 2022
Externally publishedYes

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