Exploring employee co-creation using the JD-R model

: optimism and pro-social behaviour as moderators

Abstract

This study focuses on the human side of the job demands–resources (JD-R) model by examining the impact of job resources on services employees’ co-creation intention. The study considers a range of self-assessed emotional dispositions as mediators, with optimism and pro-social behaviour used as moderators. Data were collected by conducting a survey among services employees located in Indonesia and Singapore. The 142 responses received out of 398 invitations sent were analysed by the partial least squares (PLS) method. Multi-group analyses and bootstrapping were used for moderation and mediation analyses. Job resource indicators were found to be significant antecedents except for the link between job autonomy and employee absorption. Optimism and pro-social behaviour were found to significantly moderate the relationships between job support, vigour and employee absorption. A partial mediation effect was evident for job satisfaction and employee engagement. Finally, the effects of employee self-efficacy and self-construal had higher influence on employees’ co-creation intention than those of job satisfaction or employee engagement. This study only considers the resource-based indicators of the JD-R model and not the job demand factors. Moreover, the moderation effects of optimism and pro-social behaviour were considered only for job support but not for interrelationships and job autonomy. As the study focuses on the human side of employees’ co-creation using the JD-R model as a conceptual platform, practitioners, by using job resources as well as employees’ self-assessed emotions, such as optimism, pro-social behaviour and self-construal, can manipulate employees’ co-creation intention.

Date of Award	2023
Original language	English
Supervisor	Johra FATIMA (Supervisor) & Majharul TALUKDER (Supervisor)